How Italy’s Oldest News Daily Il Secolo XIX Embraced Applied Intelligence for Better Quality of Journalism

by July 15, 2019 0 comments

Il Secolo XIX

Il Secolo XIX, Italy’s one of the oldest newspaper, was facing worldly challenges of surviving in the digital aura and struggle to attain or maintain loyal readership. The newspaper had always been spearheading the new adoptions into its system including color printing, integrated newsrooms, multi-channel digital presence, or social media engagement. Once again in order to succeed through prevailing hardships, Il Secolo XIX has opted the road of AI to grow digital traffic, reader attention, and loyalty, revenues alongside leveling up the standards of journalistic approach.

Il Secolo XIX has collaborated with Accenture and embedded an AI digital assistant into its newsroom. The latter has trained the algorithms with efficient advanced ML to analyze and categorize paper content in real-time. The AI-powered assistant assists journalists by constantly checking the text, suggesting links to sources and proposing options to relevant content in order to enable them to carve better content.

Counting from the six months since adoption, entire newsroom started using assistant for better productivity, quality, and accuracy. This tech-embracement is also accountable for generating revenues via print and digital subscription. Cutting short we can say that the new technology adoption has made jobs of journalist easier and also enhanced the core quality of content.

Il Secolo XIX’s co-innovation with Applied Intelligence proved to be a game-changer for automation. The application of automation is bringing about great difference across varied sectors rather than just being metallic humanoid or programmed machine doing tasks.

The 3As (Analytics, Artificial Intelligence, and Automation) adoption in the industry ecosystem has made Applied Intelligence more relevant across various verticals. Notably, the technology is an efficiently smarter, faster and more effective approach to gather and analyze and later create meaningful insights. Applied Intelligence identifies transparent opportunities to act on, and automate actions in any scenario to drive business success. According to Accenture, the technology helps in accelerating existing business investments and extend new technologies in an organization.

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