.png){kind=logo}
XRP continued to face selling pressure as declining derivatives activity and weak on-chain signals pointed to softer market conditions, according to CryptoQuant. At the same time, Ripple expanded XRP’s public visibility through a major U.S. college sports partnership, while adoption continued to grow in parts of Asia. Despite those developments, XRP traded near $1.06 during the latest market update, and institutional products also recorded fresh outflows.
CryptoQuant reported that XRP Open Interest fell to $350.6 million, one of its lowest levels in recent months. The decline showed traders closed futures positions and reduced leverage across the market.
Although falling Open Interest can sometimes reduce selling pressure by removing leveraged positions, CryptoQuant said current conditions differ. Instead, capital continues to leave the broader XRP market, limiting the potential for a stronger recovery.
The analytics firm also said traders continue to exit positions without fresh capital replacing them. As a result, overall market participation has weakened, while sellers have maintained control.
On-chain data presented a similar picture. XRP’s Network Value to Transactions (NVT) Ratio remained elevated at 162.86, suggesting network activity has not increased enough to support the asset’s market valuation.
CryptoQuant stated that the combination of lower open interest and a persistently high NVT ratio reflected declining investor risk appetite. Consequently, market participants appeared exhausted, leaving XRP price action tilted toward sellers.
Meanwhile, U.S.-based spot XRP exchange-traded funds recorded $7.3 million in net outflows on July 8. Even so, the products generally performed better than comparable Bitcoin and Ethereum funds during the same period.
Despite weaker trading conditions, XRP continued to gain traction in several Asian markets. Earlier this week, Japan’s SBI VC Trade said companies increasingly added XRP alongside Bitcoin to treasury reserves and shareholder benefit programs.
Likewise, XRP remained one of the most actively traded cryptocurrencies in South Korea. Those developments continued even as broader market participation declined.
Ripple also increased XRP’s public exposure by securing the first cryptocurrency sponsorship of a major U.S. college athletics program. The company signed a multi-year jersey patch agreement with Kansas Athletics. Beginning this fall, Jayhawks uniforms across all university sports will display the XRP logo. The agreement also makes XRP the official cryptocurrency of Kansas Athletics.
Furthermore, the partnership extends beyond uniform branding. Kansas said the collaboration will support financial and technology education for student-athletes and the wider campus community. The agreement covers football, basketball, baseball, golf, and other Jayhawks programs. Therefore, Ripple will gain exposure across Big 12 sporting events, digital platforms, and event signage.
Read More: XRP Spot Demand Climbs as Futures Traders Pull Back Amid Ripple Growth
Kansas Athletic Director Travis Goff described the partnership as part of the school's effort to pursue forward-looking commercial opportunities. Ripple CEO Brad Garlinghouse also maintains close ties to the university as a Kansas alumnus and Topeka native.
The partnership arrives as college athletics continues to pursue new revenue opportunities. According to Sports Business Journal, the five-year Ripple agreement ranks among the more lucrative jersey patch deals completed since recent NCAA policy changes allowed corporate logos on team uniforms.
XRP remained under selling pressure as Open Interest declined, on-chain activity stayed weak, and spot XRP ETFs posted fresh outflows. Meanwhile, Ripple expanded XRP’s visibility through its Kansas Athletics partnership, while adoption continued to grow in Japan and South Korea despite softer market conditions.
