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WhatsApp is offering a major privacy update that changes how people connect on the app. The new Username feature lets users chat with others without sharing their phone numbers. Instead of providing a mobile number, people can simply share their unique username.
However, the new feature has also raised concerns among creators and entrepreneurs. They fear that it might make impersonation and fraud easier if there’s no strong safeguard in place.
The feature is rolling out in stages, and users in supported regions can already reserve their usernames. WhatsApp says the update will reach more countries over the next few months.
The update occurs as Meta works to make WhatsApp safer and more private for its billions of users. The announcement also follows the appointment of Indian fintech entrepreneur Kunal Shah to lead WhatsApp, as Meta continues adding new services to the platform.
The biggest change is how people start a conversation. At present, anyone needs a phone number to send a message on WhatsApp. Once the new feature becomes available, a username will be enough for first-time chats. The phone number will stay hidden unless the user decides to share it.
The company says this update is designed to give people better WhatsApp Privacy. It will help protect personal numbers in situations such as joining large group chats, messaging a business for the first time, or talking to someone new. This can also reduce unwanted calls and spam messages.
Creating a username is simple. Users need the latest version of WhatsApp. After updating the app, they can open Settings, tap Account, and choose Username. They can then pick an available name that contains between three and thirty-five characters.
WhatsApp will not create a public list of usernames. People cannot search for random users as they can on many social media platforms. Someone must know the exact username before sending the first message. This gives users more control over who can contact them.
The app also includes another safety feature called a username key. Users can turn it on for extra protection. New contacts must enter both the username and the key before sending the first message. The key can be changed whenever needed.
WhatsApp’s Username feature makes sharing contact details much safer. Many people use WhatsApp for work, online selling, community groups, and school activities. A username allows them to stay connected without giving away a personal phone number.
Businesses, creators, and organizations will also benefit from the update. They can reserve the same username already used on Instagram or Facebook. This keeps their online identity the same across Meta's apps and makes it easier for customers to recognize them.
WhatsApp will also block usernames linked to celebrities, public figures, and government organizations. This step aims to stop fake accounts and reduce impersonation.
More than 3 billion people use WhatsApp around the world, so many popular usernames may be taken quickly. The company has opened early reservations to give users a better chance of getting the name they want before the full rollout ends.
The update brings WhatsApp closer to other messaging apps that already use usernames. At the same time, it keeps privacy at the center with better phone number protection, stronger secure messaging, and a safer digital identity for everyday conversations.
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