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Sandisk stock climbed more than 11% after Apple confirmed plans to raise product prices due to higher memory and storage costs. The announcement also lifted shares of other companies linked to the global memory chip market.
Apple Chief Executive Tim Cook said price increases had become ‘unavoidable.’ He added that Apple had tried to limit the added costs passed to customers, but said the situation had become ‘unsustainable.’
Sandisk shares gained about 11.5% following the comments. The company trades on the NASDAQ under the ticker SNDK and produces NAND flash memory and storage products.
Apple plans to increase prices across parts of its product range as component costs rise. Cook linked the planned changes to a shortage of memory and storage chips used in smartphones, computers and other devices.
The company has not disclosed which products will receive higher prices. Apple has also not confirmed the size of the increases or when they will take effect. Therefore, claims about exact price changes for future iPhones, Macs, or iPads remain unconfirmed.
Cook said Apple had worked to reduce the effect of higher component prices on customers. Nevertheless, the company can no longer absorb all the added costs under current market conditions.
Demand from artificial intelligence data centres has increased competition for memory components. AI servers require large amounts of memory and storage to process and retain data. This demand has reduced the supply available to consumer electronics manufacturers.
Apple previously warned that it expected memory costs to rise during the June quarter. The latest comments confirm that the company now plans to pass part of those costs to buyers through higher product prices.
Sandisk stock rose about 11.5% after Apple disclosed its pricing plans. Micron Technology, Western Digital and several Asian memory manufacturers also gained following the announcement.
The share movements came as investors responded to evidence of higher memory prices and restricted supply. Apple is one of the world’s largest consumer electronics companies, making its comments relevant to companies operating across the memory supply chain.
Apple did not name Sandisk as one of its suppliers. It also did not announce a new purchase agreement, partnership or contract with the company. The Sandisk stock increase followed Apple’s wider comments about memory and storage costs.
Sandisk makes flash memory products used in personal devices, enterprise equipment and data-centre storage systems. Its products include NAND flash components, solid-state drives, memory cards, and USB storage devices.
The company completed its separation from Western Digital in February 2025. Sandisk then became an independent publicly traded company and began regular trading on NASDAQ under the SNDK ticker.
Technology companies are expanding data-centre capacity to support artificial intelligence services. These facilities require storage systems for training data, software models and information generated by users.
Enterprise solid-state drives use NAND flash memory and provide faster data access than traditional hard drives. As a result, data-centre operators use them for tasks that require high processing speeds and frequent access to stored information.
Memory producers have also directed more manufacturing capacity toward products used in AI systems. Meanwhile, smartphone and computer makers still need memory for their consumer devices. This has increased competition for available components.
Sandisk’s future financial results will depend on several reported business measures. These include NAND selling prices, shipment volumes, production costs, customer orders and demand for enterprise storage.
Investors will also track whether memory manufacturers increase production. Additional supply could change NAND prices, while further growth in data-centre orders could affect demand.
Apple’s announcement confirms that higher memory costs have reached major consumer electronics producers. The company has not confirmed the exact products, markets or dates covered by its planned price increases.
Also Read: Intel Stocks Surge After Trump Announces Apple Partnership to Produce Chips in America
