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AI search startup Perplexity has launched its free Comet AI browser for iPhone users, expanding its push to embed artificial intelligence directly into the browsing experience. The rollout brings the company’s AI-centric browser to Apple’s mobile ecosystem after earlier releases on desktop platforms and Android.
The launch reflects a broader shift in how technology companies view the browser, not just as a gateway to websites, but as a workspace where AI can assist with research, content discovery, and everyday tasks.
Comet integrates conversational AI features into core browsing functions. Users can ask questions through voice or text while reading webpages, generate summaries of long articles, and analyse information across multiple tabs.
The browser is designed to minimize the need to switch between applications or search services. It does this by assisting the user while browsing. For example, the browser will allow the user to request a quick briefing, make notes, or seek an explanation without leaving the page they are on.
Such features position the browser as an “active assistant” rather than a passive viewing tool.
The iPhone was introduced at a time of increasing competition among companies developing AI browsing technology. Technology companies are developing agent-based interfaces that can understand user needs and organize data while performing work functions.
Perplexity will expand its market reach to iOS users, which will enable the company to challenge established market leaders Google Chrome and Apple Safari, who currently control the mobile browser industry.
Also Read: Perplexity’s Comet AI Browser Now Available on Android
The Comet roll-out points to an emerging trend in the digital space: AI companies’ desire to dominate the browsing space to dictate how people search, consume content, and behave online. If successful, AI browsers could revolutionize how people search, consume content, and behave online, thus changing the balance of power in the digital world.
