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XRP continues to face strong selling pressure as Binance data points to buying demand. Meanwhile, Ripple CTO Emeritus David Schwartz has defended XRP advertising in college sports. The token lost about 2% during the past week and 2.5% over the previous month. Its sideways movement follows similar price patterns across Ether and Solana.
Analysts linked the weakness to wider crypto liquidity conditions that continue to favor sellers. Institutional capital has also moved away from several leading altcoins.
CryptoQuant data shows rising XRP sales across centralized exchanges. The figures track trading activity and recent liquidity movements during a period of negative market sentiment. In particular, Binance’s Cumulative Volume Delta has fallen to negative 6.93 million. The metric compares buying and selling volume to assess the dominant force within the market.
A negative reading means market selling has exceeded buying. Therefore, XRP has lacked the sustained demand needed to support a stronger price recovery. XRP previously traded above $3 before falling toward $1.10. It also dropped from third to sixth place among cryptocurrencies ranked by market capitalization. The token’s 30-day average has remained relatively stable. Still, negative whale activity and retail exits have limited signs of a lasting bullish reversal.
CryptoQuant analysts said continued negative CVD readings increase the chance of weak short-term momentum. A sustained CVD recovery could signal fresh liquidity and renewed buying demand.
Some large holders increased their XRP positions earlier this year. In May, wallets holding about 10 million XRP accumulated more tokens while smaller traders reduced their exposure. The accumulation suggested that whales absorbed coins sold by retail participants. Traders viewed the activity as a possible shift from consolidation toward market expansion.
Nevertheless, XRP failed to hold above a key support line. That decline weakened its medium-term outlook despite earlier signs of a possible breakout. More recently, XRP spot activity on Binance turned positive. Weekly figures rose to $406 million after standing near $42 million in May.
The token also posted double-digit gains during that period. Those gains followed recoveries across several other altcoins, although broader selling pressure remained present. Institutional participation remains central to XRP’s performance during the current quarter. The text also points to relatively improved macroeconomic conditions as a possible source of market support.
Read More: XRP Targets $1.20 Breakout Ahead of Crucial CLARITY Act Hearing
Separately, David Schwartz defended XRP advertising after critics questioned Ripple’s college sports sponsorships. The debate followed a partnership with the University of Kansas athletics program. The multi-year agreement places XRP branding on university team uniforms. Critics compared the promotion with advertising linked to gambling, tobacco and alcohol.
They argued that universities should limit digital asset marketing aimed at students and younger sports audiences. Schwartz responded through a July 15 post on X. He focused on legal protections for commercial speech rather than XRP’s investment prospects. Schwartz argued that governments cannot broadly suppress truthful advertising for lawful products.
His position relied on First Amendment protections. He said officials cannot restrict truthful commercial speech simply on the grounds that consumers may make poor but lawful decisions. Schwartz also separated regulation from advertising restrictions. Under his argument, governments may regulate an activity without banning truthful speech about that lawful activity.
XRP remains under pressure as negative Binance CVD data signals weak demand, while whale activity and institutional flows offer mixed support. Meanwhile, David Schwartz continues defending lawful XRP advertising in college sports. Traders should watch liquidity trends and institutional participation for signs of renewed market strength.
