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Personal profiles often rank higher on search engines due to stronger engagement.
Company pages build credibility and showcase brand authority for SEO.
A hybrid strategy that uses both maximizes LinkedIn visibility and audience reach.
LinkedIn isn't just a networking tool for professionals; it is a platform that helps businesses reach their target audience. Whether companies want to build authority in a particular niche or improve engagement with their community, using LinkedIn is a reliable way to communicate with the masses.
Users can make their online presence on LinkedIn known by either creating a personal profile or a LinkedIn company page. While it is the first step toward entering the competitive market and getting noticed by customers, business owners need to implement better SEO strategies right away to improve visibility.
When potential buyers look for names, services, or companies, LinkedIn often appears in search results. This implies that search engines trust LinkedIn, and companies can take advantage of the domain’s authority and rank on Google or Microsoft.
Also Read: 10 Best LinkedIn Chrome Extensions to Find Leads in 2025
A LinkedIn profile is usually the first thing you see when you Google someone. Profiles often rank better because:
They get more likes, comments, and messages, which tells LinkedIn, people are paying attention.
Profile makers can place appropriate keywords in their headline, ‘About’ section, and job descriptions to gain more views.
Actively connecting to people and increase in the number of followers can translate into more leads.
To rank higher on LinkedIn and Google, users only need to tweak their profiles with the right keywords, update content, and stay active.
Also Read: Top Trending Keywords of May 2025
While personal profiles might rank higher on their own, company pages have their own advantages:
Provides Legitimacy: A company page builds trust with people who might become clients.
Maximum Utility: Share updates, job openings, and success stories, all on the same site.
SEO Boost: Search engines go through company pages, so they can rank when people look for your brand.
For businesses, a good company page can give your brand authority and build trust within the community.
While profiles and company pages are both important to create a strong online presence, they serve different purposes. The best approach would be to utilize them both to achieve maximum reach.
Profiles can help showcase your skills, connect with potential clients, and share your thought leadership. Company pages, on the other hand, can help build a long-standing brand, find talent, and share official news.
Here are some pointers to improve your LinkedIn SEO and boost your presence on search engines:
Tweak Headlines and Descriptions: Use most searched and relevant keywords in your profile headlines and company page descriptions. This will help LinkedIn and Google know about your business and help you rank higher.
Keep Posting: Staying active on the platform can help you connect with people. Profiles can be used to share thought leadership, and company pages can share stories, news, or the latest updates from their industry. If you're consistent, more people will notice you.
Backlinks: Adding backlinks to your company's page or profile on your site, blog, and wherever else you can. This helps you gain domain authority.
Hashtags and Tags: Relevant hashtags can increase the visibility of LinkedIn posts. Additionally, tagging the right people can also fetch the business some attention.
LinkedIn is a great platform for getting seen online. Profiles are best for personal branding, while company pages help build trust. Instead of choosing one over the other, a mixed approach can help achieve the best results. Using smart SEO tricks, can further increase the business’s visibility on LinkedIn and beyond.
1. Which ranks better in search results, a LinkedIn profile or a company page?
A LinkedIn profile usually ranks higher because it gets more engagement and activity.
2. Why is a company page important for LinkedIn SEO?
A company page builds brand authority, credibility, and visibility for official updates.
3. Can both LinkedIn profiles and company pages appear on Google?
Yes, both are indexed by search engines and can appear in Google search results.
4. Which is better for personal branding on LinkedIn?
A personal profile works better for personal branding and networking.
5. What’s the best strategy for boosting LinkedIn SEO?
Using both a personal profile and a company page together gives the best results.
