Is GEO Taking Over SEO or Teaming Up With It?

Somatirtha

GEO stands for Generative Engine Optimization, built for AI search engines.

SEO still powers visibility in traditional search results like Google and Bing.

GEO optimizes content to appear in AI-generated answers from tools like ChatGPT.

SEO focuses on ranking, while GEO focuses on being cited by AI.

Together, they cover both search clicks and zero-click AI visibility.

GEO relies on concise, factual, structured content for AI consumption.

SEO foundations like keyword research and backlinks still boost GEO

Brands using both SEO and GEO gain maximum multi-platform reach.

In the AI era, GEO and SEO are allies, not rivals.

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