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Bitcoin traded at $89,850 after MicroStrategy’s largest purchase since November 2024.
Ethereum crossed $3,000, outperforming Bitcoin as interest in smart contracts increased.
US and Vietnam regulatory moves improved confidence despite global trade uncertainty.
Crypto prices today are trading in the green zone and it shows investor optimism. The global crypto market cap was up 0.87% to $3.04 trillion at press time. Bitcoin rebounded to the $90,000 level, and Ethereum gained 1.28%. Most top altcoins followed suit, going on an uptrend. A mix of strong institutional demand is supporting the rally, improving regulatory clarity in the United States and Vietnam. Here’s everything that happened in the crypto market today based on CoinMarketCap data.
Bitcoin price was up 0.52%, trading at $89,850.75. The world's largest cryptocurrency’s market cap was worth $1.79 trillion, with daily trading volume reaching $53.2 billion.
CoinSwitch Markets Desk said, “BTC slipped to $87,000 as market sentiment remained cautious due to geopolitical uncertainty, and heavy liquidations hitting the market. Over $1 billion in long liquidations, mainly in BTC and ETH, accelerated the sell-off. However, BTC later recovered toward $89,000 as buyers stepped in, helped by Donald Trump, who said he hopes to sign digital-asset market structure legislation ‘very soon’ during his speech in Davos, signaling a clearer US policy direction.”
CoinSwitch analysts further added, “BTC's Key support sits near $88,000 with resistance around $90,500. Downside liquidity around $88,000 has largely been cleared, while significant short leverage remains stacked between $90,000–$92,000, favoring upside continuation if BTC sustains above $90,500.”
Ethereum gained 1.28% to $3,016.87 over the last 24 hours. The second-largest cryptocurrency maintains a market cap of $364.1 billion with $34.5 billion in daily volume. Ethereum's outperformance compared to Bitcoin suggests growing interest in the smart contract platform.
Crypto prices today showed an uptrend in the broader altcoin market. Solana jumped 1.87% to $130.09. XRP price was up by 2.45% to $1.95. BNB gained 1.29% to $891.61, Cardano (ADA) soared 1.78% to $0.3647.
Dogecoin (DOGE) increased 1.17% to trade at $0.1269. At the same time, TRON (TRX) edged up 0.44% to $0.2995. Stablecoins, on the other hand, showed steadiness. Tether (USDT) maintained its peg at $0.9990 and USDC at $0.9997 with $74.4 billion in circulation.
Also Read: XRP News Today: Spot XRP ETFs See Record $53M Outflow as XRP Slips Below Key $2 Support
Here are the global cues impacting crypto prices today.
The US Senate Agriculture Committee released its crypto bill text on Jan 21 evening ahead of a January 27 markup session. The legislation gives the Commodity Futures Trading Commission (CFTC) primary authority over spot digital commodity markets, a huge shift in how cryptocurrencies will be regulated.
Chairman John Boozman scheduled the release to speed up negotiations after delays stalled the Banking Committee's bill. However, he said that although Bipartisan support exists, the negotiations continue. The Agriculture Committee's version creates three new registration categories under the CFTC for exchanges, brokers, and dealers. The January 27 markup at 3 PM ET could bring amendments and debates on jurisdictional language. If approved, the measure moves to the full Senate for consideration.
Bitcoin world reported that Vietnam has officially begun accepting cryptocurrency exchange license applications through a new pilot program. Companies must show a minimum of 9.2 trillion Vietnamese Dong (roughly $400 million USD) in equity capital. Foreign ownership is capped at 49%, ensuring domestic control over this critical financial infrastructure.
Authorities will also review ownership structure, personnel qualifications, and technological infrastructure. Companies must be legally based in Vietnam and show enterprise-grade security, custody solutions, and scalable trading systems. Vietnam's move comes after years of unclear policy on digital assets.
The pilot program allows regulators to gather data and refine rules before a full-scale rollout. Its success could lead to reduced capital requirements or different license tiers in the future.
MicroStrategy made its largest Bitcoin purchase since November 2024, buying 22,305 BTC for $2.13 billion as reported by BLOCKMANITY. This brings their total holdings to over 709,715 BTC. The transaction revealed strong institutional confidence in the asset's long-term value despite short-term market swings.
Trump Media & Technology Group revealed plans for a digital token airdrop with a record date of February 2, 2026. Shareholders with at least one DJT stock share qualify for the airdrop through a partnership with Crypto.com. While this news adds interest to the crypto space, it hasn't significantly moved crypto prices today.
Also Read: Tether and Circle Mint $1.5 Billion in Stablecoins Amid Crypto Market Volatility
Crypto prices today showed growing regulatory clarity and sustained institutional interest. The US Senate moves forward on comprehensive legislation, and major economies like Vietnam are creating crypto frameworks, boosting investor sentiment. However, external factors like trade war tensions and safe-haven flows could create short-term volatility as investors balance risk and opportunity.
1. Why is the crypto market up today?
The crypto market is up today due to strong institutional buying and positive regulatory news. MicroStrategy’s large Bitcoin purchase boosted confidence. Meanwhile progress on the US crypto bill and new crypto rules in Vietnam reduced uncertainty. Together, these factors encouraged investors to return to the market.
2. What is the Bitcoin price today?
Bitcoin price today was trading at $89,850.75, up 0.52% in the last 24 hours. Its market cap stood at $1.79 trillion, with daily trading volume of $53.2 billion at the time of writing. The high valuation showed steady demand from both retail and institutional investors.
3. What is the latest crypto news impacting markets?
The biggest crypto news today includes the release of the US Senate Agriculture Committee's crypto bill text and Vietnam's opening of applications for crypto exchange licenses. MicroStrategy’s biggest Bitcoin purchase since November 2024 also supported prices. At the same time, a Trump Media token airdrop added mild market interest.
4. What is the update on the US crypto bill?
The US Senate Agriculture Committee released the text of the crypto bill ahead of a January 27 markup. The bill gives the CFTC authority over spot crypto markets. It also sets new registration rules for exchanges, brokers, and dealers. If approved, it will move to the full Senate.
5. What are the new Vietnam crypto rules?
Vietnam has begun accepting applications for crypto exchange licenses under a pilot program. It requires companies to have at least $400 million in equity, limit foreign ownership to 49%, and meet strict security and technology standards. The pilot program is expected to bring clarity after years of unclear crypto policy.
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