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Vienna, Austria. 02 June 2026: C SEED, the Austrian pioneer of luxury 4K MicroLED TV systems, and Bugatti unveil their latest collaboration: the C SEED BUGATTI N1 TV, available in 110- and 137-inch sizes. Bringing together Bugatti’s legacy of iconic design and performance with C SEED’s expertise in cutting-edge display technology, the C SEED BUGATTI N1 represents a shared pursuit of precision, innovation and uncompromising craftsmanship.
The C SEED BUGATTI N1 draws direct inspiration from the Bugatti Tourbillon, translating the essence of Bugatti design DNA into a sculptural object. Moving beyond the definition of a device, it becomes an architectural statement shaped by the hyper sports car brand’s philosophy of ‘Art, Forme, Technique’.
The design is inspired by the iconic side profile – the iconic ‘C-line’ – of all legendary Bugatti cars, where sculpted surfaces, precise proportions and inherent tension create a distinctive presence. In its closed state, the N1 appears as a refined architectural sideboard. Clean surfaces, precise detailing and balanced proportions create an object that feels intentional from every angle. The BUGATTI N1 by C SEED perfectly echoes the new era-defining Tourbillon, symbolized by its ‘screen detox’ approach.
Wiebke Ståhl, Managing Director at Bugatti International, said: “Inspired by Bugatti’s timeless philosophy of ‘Art, Forme, Technique,’ our partnership with C SEED unites design mastery, engineering precision and uncompromising performance. Together, we create an authentic expression of Bugatti excellence beyond the road; one that brings substance, credibility and distinction to the discerning world of ultra-luxury lifestyle.”
At the push of a button, the N1 transforms in 45 seconds from a minimal sculptural object into a 110-or 137-inch 4K MicroLED TV. The unfolding process is engineered as a precise, multi-stage movement, turning technical performance into a choreographed visual experience. At its core, a center-sliding mechanism ensures perfectly balanced motion, reinforcing the sense of precision and control. When not in use, the screen disappears entirely and remains as a sideboard.
Alexander Swatek, CEO of C SEED, said: “With the C SEED BUGATTI N1 we did not want to create a better television; we wanted to create something that no longer belongs to the television category. C SEED is not ‘just a TV,’ just as a Bugatti is not ‘just a car.’ Bugatti transforms engineering into art, provoking incomparable emotion on the road. At C SEED, we strive to achieve something very similar within architecture and living spaces.”
The C SEED BUGATTI N1 unites advanced 4K MicroLED technology with precision mechanical engineering designed for long-term durability. Powered by next-generation MicroLED MiP technology, smaller MicroLED chips significantly reduce the visibility of non-emissive areas, resulting in a high black surface ratio, outstanding contrast and exceptionally sharp images. At the same time, MiP technology enables low energy consumption and minimal heat generation at the screen surface.
Yet its true innovation lies in its philosophy of longevity. Featuring HDR10+ support, the display delivers exceptional brightness, contrast and color accuracy for a truly cinematic viewing experience. Its specially engineered screen surface coating enhances deep blacks and vibrant colors while significantly reducing glare. C SEED’s patented Adaptive Gap Calibration (AGC) technology ensures that transitions between the display panels become virtually invisible, creating a perfectly seamless image.
Designed for uncompromising flexibility and architectural integration, the C SEED BUGATTI N1 features a 180-degree screen rotation function together with an optional center-sliding mechanism, allowing the display to adapt effortlessly to sophisticated living environments.
Carbon fiber elements further emphasize the product’s lightweight engineering and refined luxury character. Engineered and manufactured in Austria, the C SEED BUGATTI N1 is available in 110-inch and 137-inch screen sizes, using original materials and finishes used in the Bugatti Tourbillon, alongside the exclusive Sculpture Silver finish and bespoke color configurations.
The C SEED BUGATTI N1 Sound System powered by Wisdom Audio complements the immersive experience with exceptional clarity, precision, and effortless dynamic range. Designed around the company’s advanced planar magnetic technology, the system achieves remarkable coherence and sonic precision, revealing every nuance with striking realism and scale. Hidden within the sculptural body of the C SEED BUGATTI N1, the integrated speakers appear when needed, extending gracefully into position to create an imposing acoustic experience. When not in use, they retract seamlessly back into the architecture of the system, preserving the calm and purity of the design. The result is a harmonious fusion of sound, movement and technology, engineered to be present only when needed.
C SEED and Bugatti enter a new dimension of lifestyle, at the border between interior design, art and high-performance engineering. Rather than imposing itself on space, the TV integrates into its environment, interacting with light, reflections and architecture. Only when activated does it reveal its full capability, transforming from a sculptural presence into a cinematic experience.
The C SEED BUGATTI N1 is presented to discerning customers through an exclusive network of selected partners and authorized dealers worldwide. For more information, visit www.cseed.com and www.bugatti.com.
