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National, 5th Aug 2026: itel, one of the leading tech brands known for democratizing technology for Bharat, has recently launched its latest feature phone, Ace 3 Heera. Designed to bring modern convenience to feature phone users, the Ace 3 Heera offers a faster, more reliable, and hassle-free charging experience. itel now offers Type C charging across its entire feature phone portfolio – becoming the first feature phone brand in India to do so. For millions of feature phone users in India, charging has remained stuck in the past with Micro-USB cables. By bringing Type-C charging to its entire feature phone portfolio even to their entry FP segment, itel simplifies everyday life allowing users to charge both smartphones and feature phones with a single cable while reducing charger clutter at home. The itel Ace 3 Heera is available in stunning colours of Blue, Purple and Black – now available at retail stores across India at just Rs. 949. itel also offers an exciting 1-year Counter Replacement offer for any manufacturing defect in feature phones.
Commenting on the launch, Arijeet Talapatra, CEO of itel India, said, “Technology should simplify life, not complicate it. We are a brand that has democratized technology for Bharat with our extensive range of reliable and affordable products. For millions of Indians, carrying different chargers for different phones has been an everyday inconvenience. With Ace 3 Heera, we're not just launching another feature phone we, we're leading India's transition to universal Type-C charging across our feature phone portfolio.”
The latest Cyber Media Research (CMR) report on The Rising Role of Durability, Reliability, and Affordability in India’s Device Market has demonstrated strong all-round performance of itel - securing impressive scores of 0.65 in feature phones and 0.86 in smartphones – highest in the segment. Additionally, 85% of consumers feel they get great value for money, 81% associate itel with strength and durability, 79% appreciate its design, and 74% consider it a trustworthy and reliable brand.
Powered by a 1000mAh battery and enhanced with AI Battery Optimization, the Ace 3 Heera intelligently manages power consumption to ensure long-lasting, dependable performance throughout the day. It also features Super Battery Mode, enabling users to stay connected even when the battery is running low. For enhanced connectivity, the itel Heera comes with Bluetooth support for seamless wireless pairing. The device includes Auto Call Recording, allowing users to save important conversations with ease. Entertainment is elevated with Wireless FM Radio featuring recording functionality, enabling users to enjoy and save their favourite broadcasts without the need for earphones.
The phone supports expandable storage up to 32GB via microSD card, giving users ample space for music, photos, and files. Personalization is made easy with features such as setting ringtones directly from the memory card and contact photos/icons, making navigation more intuitive. Additionally, the King Talker voice assistant with English and Hindi support, along with storage for up to 200 contacts, makes the itel Ace 3 Heera a smart, practical, and user-friendly feature phone for everyday communication.
Type-B had a great run. Now it's officially retired. Welcome to the Type-C Era in Feature Phones!
Established over 16 years ago, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products to everyone. It democratizes technology by giving access to technology and connectedness to consumers without prior access to it. With presence in more than 80 emerging markets globally, itel has a diverse portfolio spanning smartphones, feature phones, TVs, accessories, speakers, home appliances, and laptops. The brand has consistently strengthened its position as a trusted technology partner for millions of consumers worldwide.
For more information, please visit:
Website: www.itel-india.com | Facebook: itelmobileindia |Instagram: itel_india | Twitter: itel_india
For any media query:
Sandarbh Shrivastava – sandarbh@houseofcommunication.in
Srishti Singh – srishti@houseofcommunication.in
Surbhi Sood – surbhi@houseofcommunication.in
