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India’s SaaS industry is undergoing a major transformation, shifting from a support-driven market to a global innovation powerhouse. As cloud adoption grows and enterprises look for faster, smarter, and more flexible software solutions, SaaS has become central to how businesses operate, scale, and compete worldwide. This change reflects not just growth in numbers, but a deeper structural shift in how software is built and delivered from India.
In the latest episode of the Analytics Insight podcast, host Priya Dialani speaks with Avinash Godkhindi, Co-promoter, Managing Director, and CEO of Zaggle, about this evolving SaaS world.
The conversation highlighted how Indian SaaS startups generated over $12 billion in revenue in 2023, with projections pointing toward $50 billion by 2030. Priya emphasized that India’s SaaS story is no longer about potential alone, but about real impact, strong leadership, and the development of global-ready platforms that focus on outcomes, efficiency, and long-term value.
During the conversation, Avinash explained Zaggle’s role as a listed and profitable spend management company. He shared how spend management is still a new category in India but is expected to become as common as ERP or CRM in the coming years.
Zaggle’s platform helps companies digitize employee expenses, vendor payments, and partner spends through a cloud-based SaaS system combined with bank-issued payment tools. This approach replaces manual receipt handling with real-time scanning, AI-based checks, and long-term cloud storage, making work easier for both employees and finance teams.
Avinash’s journey across more than two decades, spanning multiple countries and roles, also formed a key part of the podcast. From early work at Citi to leading Zaggle from its early days through its 2023 public listing, the discussion showed how leadership roles evolve.
He highlighted the responsibility leaders carry toward customers, employees, shareholders, and the board.
The podcast further explored why India is well placed to lead global SaaS innovation. Strong technical talent, English-language skills, cost efficiency, and growing product maturity were identified as key strengths.
Avinash emphasized that the future of SaaS lies in building secure, AI-ready platforms that focus on real business outcomes.
The conversation concluded with a forward-looking view of India’s SaaS journey. With AI, strong security, and responsible innovation at the core, India is steadily shaping its place as a trusted global SaaS hub.
