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World Liberty Financial, the Trump family’s crypto portfolio project, had lost nearly half its tracked value after a volatile 2025 marked by rapid expansion, token sales, and mounting scrutiny. The fund peaked above $17 billion during the 2025 bull run but fell to just under $8 billion by Dec. 11, according to public tracking data that began in September.
The decline followed a sharp drop in its governance token WLFI, which has fallen more than 40% since public trading began, raising questions about the project’s durability amid political and regulatory pressure.
World Liberty Financial launched in September 2024 after an announcement by Donald Trump during the final stretch of the 2024 election campaign. His sons, Donald Trump Jr. and Eric Trump, led the initiative to promote a shift toward friendlier US crypto policy.
The project moved quickly. In October 2024, WLFI completed its first token sale and sold about 20 billion tokens at $0.015 each. It raised roughly $300 million and funded early portfolio construction.
A second token sale followed from January through March 2025. WLFI sold about 5 billion tokens at $0.05 each and raised close to $250 million, providing capital as crypto markets entered a strong upward phase later in the year.
In March 2025, World Liberty Financial issued its own stablecoin, USD1, expanding beyond governance tokens and portfolio investments. By June, the company signed a promotional deal with PancakeSwap, linking the asset to one of the largest decentralized exchanges tied to Binance.
During the summer bull market, the fund increased its exposure to major crypto assets, purchasing millions in cryptocurrencies, including about $21.5 million in Wrapped Bitcoin and significant Ether holdings.
In August, World Liberty Financial entered a private placement and treasury deal with ALT5 Sigma Corporation. Under the $1.5 billion agreement, ALT5 exchanged 100 million shares of common stock for WLFI tokens, effectively creating a crypto-backed treasury structure.
Despite aggressive expansion, WLFI’s value fell sharply as market conditions changed. Public tracking data shows the portfolio dropped about 47% from its peak by mid-December, even as holdings still included USD1, Aave-linked assets, Mantle, and major cryptocurrencies.
Political scrutiny followed the decline. Senator Elizabeth Warren and Representative Maxine Waters called for investigations into possible conflicts of interest tied to the Trump family’s involvement.
Reports in November 2025 also alleged that WLFI sold tokens to buyers linked to sanctioned countries, including Iran, North Korea, and Russia. The claims intensified attention on the project’s compliance practices.
White House Press Secretary Karoline Leavitt rejected the allegations, stating that the project posed no conflicts of interest. A WLFI spokesperson added the firm's compliance to AML and KYC rules, rejecting millions of dollars in attempted transactions that failed checks.
Even as values declined, World Liberty Financial continued planning new initiatives. On December 3, co-founder Zach Witkoff announced plans to launch a suite of real-world assets starting in January 2026.
These RWA products aim to diversify the portfolio beyond crypto-native assets and token sales. The company further reviewed its intentions of integrating these assets into the broader digital offerings.
With portfolio value sharply reduced and new products pending, can World Liberty Financial regain momentum amid continued market pressure and political scrutiny?
World Liberty Financial saw rapid expansions through token sales, stablecoin issuance, and major crypto acquisitions during 2025. Still, falling WLFI prices and a sharp portfolio decline reshaped its outlook. With real-world assets planned for 2026, the project now faces a critical test of execution, transparency, and market confidence.
Also Read: World Liberty Financial Plans WLFI Treasury Push for USD1
