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Tesla posted a sharp increase in South Korea sales in March as price cuts on some China-made vehicles boosted demand. Market researcher Carisyou said the company registered 11,134 vehicles during the month, up 330% from a year earlier. The rise also came as electric vehicles gained a larger share of the imported car market.
Tesla recorded its strongest monthly result in South Korea in March. Carisyou said registrations reached 11,134 units, compared with 2,591 in the same month last year. The increase followed lower prices on selected Model Y and Model 3 vehicles built in China.
The monthly total made Tesla the first imported car brand to sell more than 10,000 vehicles in a single month in South Korea. It also helped push total imported-car registrations to about 33,970 units, the highest monthly figure recorded in the segment.
Electric vehicles also moved ahead of hybrids in the imported market for the first time. EVs accounted for 47.8% of imported-car registrations in March. That shift reflected stronger buyer interest in battery-powered models as automakers adjusted prices.
Tesla also posted strong first-quarter numbers in the country. Its South Korea deliveries reached 20,964 units, making it the company’s second-best quarter there. Early confirmation of government EV subsidies helped support Tesla sales during the period.
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Tesla’s March performance was driven by its key passenger models. Local sales data showed the Model Y Premium sold 5,517 units, making it the top-selling imported vehicle for the month. The Model 3 Premium Long Range followed with 1,905 units, while the standard Model 3 sold 1,255 units.
The figures showed that Tesla’s core lineup remained central to its growth in South Korea. Lower prices on selected trims drew more buyers and increased competition across the imported EV market. Rival brands were also forced to respond as Tesla gained ground.
Tesla finished ahead of several established imported carmakers during the month. BMW and Mercedes-Benz remained among the leading brands, but Tesla’s result stood out because it came from an all-electric lineup. The company benefited from rising interest in imported EVs as the market became more price-sensitive.
The March surge also showed how pricing remained a major factor in consumer demand. Tesla used discounts to improve sales volume, while the Model Y and Model 3 carried most of the company’s momentum in the country.
Tesla is also preparing to expand its lineup in South Korea with the Model Y L. Regulatory filings earlier this year showed the company was moving toward a local launch after introducing the vehicle in Thailand and Malaysia. The longer-wheelbase version has already drawn attention ahead of its debut.
Reports said the six-seat model has an extended wheelbase and a stated range of 543 kilometers. It has also gone on display in Seoul before official sales begin. The vehicle is expected to add another option to Tesla’s lineup in the market.
At the same time, competition in South Korea’s EV segment is becoming broader. China’s BYD entered the country’s top four imported brands for the first time. That added another strong rival as automakers compete through pricing, model launches, and product range.
