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Fairdeal.Market has raised $15 million in a funding round led by Bertelsmann India Investments. The startup plans to use the funds to expand dark stores, improve logistics and strengthen retailer engagement. The Gurugram-based startup had previously secured $3 million (about Rs 25 crore) in a pre-Series A round led by Incubate Fund Asia and Waterbridge Ventures, with participation from angel investors in August last year.
B2B quick commerce platform Fairdeal.Market has raised $15 million (around Rs 142.8 crore) in a Series A funding round led by Bertelsmann India Investments (BII), with participation from WaterBridge Ventures and Incubate Asia Fund.
“The proceeds will be used to scale dark-store operations across dense urban clusters, strengthen technology and data infrastructure, deepen retailer engagement, and expand last-mile delivery capabilities," said Fairdeal.Market said in a press release.
Co-founded in 2022 by Prateek and Yash Bansal, Fairdeal is a B2B quick commerce platform that delivers over 1,000 SKUs to retailers across Delhi NCR within 60 minutes. By combining real-time inventory visibility, transparent pricing, and fast fulfilment, it helps retailers stock smarter, sell faster, and improve profitability.
"India's kirana stores are the backbone of the country's retail economy, yet the procurement infrastructure serving them has barely evolved in decades. The inefficiency isn't incidental; it's structural. If we can help millions of small retailers operate better every day, the impact will go far beyond commerce, it will strengthen local economies across the country. That's the problem Fairdeal was built to solve, and this round gives us the firepower to solve it at scale," said Prateek Bansal, Co-founder, Fairdeal.
Other major players in this space include Udaan, Jumbotail, and others. The company currently operates across Delhi NCR and is actively expanding its retailer network, dark-store footprint, and brand partnerships.
Also Read: E-commerce Trends in India vs USA in 2026: Platform Dominance vs Quick Commerce Race
The first wave of quick commerce was consumer-led. It started with instant grocery delivery and expanded into specialised verticals like domestic help services, food, fashion, baby products and medicines.
B2B quick commerce platforms are targeting fragmented categories where businesses often need small quantities at short notice. In such markets, faster replenishment can ease the pressure to buy in bulk, particularly for businesses with limited working capital and little room to hold excess inventory.
“FairDeal is building a new operating model for wholesale procurement in India. What Prateek and Yash understood early was that quick commerce in wholesale is not just about convenience; it fundamentally improves inventory turns, shelf efficiency, and replenishment reliability for kirana stores. They have been pioneers in bringing this approach to the category, and the early traction has been phenomenal. We are excited to partner with them on this ambitious journey," said Rohit Sood, Partner, Bertelsmann India Investments.
According to a market report, India is home to over 13 million kirana stores. Over the last six months, Fairdeal has scaled to more than 20,000 active retailers across Delhi NCR, with a customer retention rate of over 80%. It aims to expand its retailer network to more than 100,000 retailers within the current financial year.
