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OpenAI is considering sharp price cuts for its artificial intelligence services as it competes with Anthropic, according to a Wall Street Journal report on Wednesday. The report said the discussions focus on token pricing, the billing unit used by AI companies to measure model usage.
The talks have not been finalized. The report said OpenAI is reviewing the move as it expects similar pricing changes from Anthropic.
OpenAI is weighing reductions to the prices it charges for tokens, according to the Wall Street Journal, which cited people familiar with the matter. Tokens measure the text and data processed by AI models.
The report said the discussions are ‘still in flux.’ OpenAI has not announced a new token pricing plan. The company has also not confirmed the size or timing of any possible reductions.
Token pricing affects developers and businesses that use OpenAI’s models through paid access. It is separate from consumer subscription pricing for ChatGPT users. OpenAI currently offers paid plans for access to its AI models. Anthropic also offers paid plans for Claude users.
The Wall Street Journal report said OpenAI is considering the price cuts as it seeks to win customers from Anthropic. It also said OpenAI expects Anthropic may cut prices as well.
Anthropic operates Claude, which competes with OpenAI’s ChatGPT and developer tools. The two companies compete in consumer AI subscriptions, business AI services, and coding products.
OpenAI has Codex, its AI coding assistant. Anthropic offers Claude Code, which also targets developers and software teams. The token pricing talks apply to AI model usage. They do not refer to crypto tokens or digital assets.
The report comes as both companies move toward possible public listings. OpenAI has filed confidential IPO paperwork with the US Securities and Exchange Commission. Anthropic has also filed confidential paperwork.
OpenAI said, “We expect it to leak so we're just announcing it.” The company also said it has not decided on the timing of a public listing.
A confidential filing allows a company to submit financial information to regulators before making it public. OpenAI said the filing gives it the option to go public sooner.
OpenAI is targeting a public listing as early as September 2026, according to the report. The company was valued at about $852 billion in its most recent funding round in March, while Anthropic’s funding round reportedly valued the company between $900 billion and $965 billion.
OpenAI has recently shifted more focus toward enterprise services and Codex. The company has also shut down Sora, its short-form video app, according to the provided details.
Codex competes with Anthropic’s Claude Code in the AI coding market. OpenAI CEO Sam Altman recently described Codex as having a ‘ChatGPT-style moment.’
Altman also outlined what he called OpenAI’s third phase. He listed goals including an automated AI researcher, economic growth, and personal artificial general intelligence for users. OpenAI has not announced official token price cuts. Anthropic has also not confirmed any matching price reductions.
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