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Nexo has signed a regional partnership with the Argentine Football Association ahead of the 2026 FIFA World Cup. The deal names Nexo the Official Regional Digital Asset Partner of the Argentine National Football Team across South America. It also supports the company’s wider expansion in Argentina and the rest of the region.
The agreement comes as Nexo increases its footprint in South America. The company recently acquired Buenbit and is building Buenos Aires into a regional hub with its local team. This move places Argentina at the center of Nexo’s latest growth plans in Latin America.
Federico Ogue, CEO at Buenbit by Nexo, linked the partnership to the company’s regional strategy. He said, “Argentina’s national team represents the highest level of sporting excellence, built on talent, conviction, and an unrelenting will to win. At Nexo, we share that standard.” He also said the agreement shows the company’s commitment to Argentina and the clients it serves across South America.
The partnership was formally introduced at a gala event in Buenos Aires. Nexo and AFA executives signed the agreement in front of guests, media, and business partners. The ceremony marked the official start of the collaboration ahead of the World Cup.
For the Argentine Football Association, the new partnership fits into a broader international commercial strategy. The governing body has continued to add regional and global sponsors as interest around the national team remains high after its World Cup success.
Leandro Petersen, Chief Commercial & Marketing Officer of the AFA, said the agreement matches the association’s wider growth plan. He said, “We are excited to announce a new partnership with a strong global reach that aligns with the Argentine Football Association’s international growth strategy, which we have been building in recent years through agreements with leading companies in innovation and technology.”
He added that Nexo’s arrival reflects both the expansion of AFA’s global brand and the growing interest of international companies in Argentine football. The governing body has also added other commercial agreements in recent months as it builds toward the 2026 FIFA World Cup.
As part of the partnership, Nexo is launching a global ticket giveaway campaign for Argentina’s World Cup matches. The campaign is open to both new and existing clients. It will also include signed squad shirts and match-day experiences tied to the tournament.
In addition, Nexo plans to distribute co-created player content during the campaign period. The company said the content will feature Lionel Messi, Lautaro Martínez, Julián Álvarez, and Nico Paz. The campaign is set to run from May through the end of the tournament.
Nexo also plans to connect some rewards to platform activity. These activations include tier-linked rewards and squad merchandise. The structure ties the sponsorship to user engagement during the World Cup period.
The AFA deal adds to Nexo’s growing list of sports partnerships. The company already works with major properties in tennis, golf, and Formula 1. Its current sports ties include the Australian Open and Summer of Tennis, the DP World Tour, and the Audi Revolut Formula 1 Team.
At the same time, the partnership arrives during a broader expansion phase for the company. Nexo re-entered the United States in February 2026 under what it described as a regulated framework. The AFA agreement now gives the company another high-profile sports platform as Argentina prepares to defend its World Cup title in North America.
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