MetaPlanet's Big Bet on Bitcoin: 6,796 BTC and Counting

Japanese Firm Metaplanet Strengthens Bitcoin Strategy with $119 Million Purchase
MetaPlanet's Big Bet on Bitcoin: 6,796 BTC and Counting
Written By:
Kelvin Munene
Published on

Japanese investment company Metaplanet Inc. has purchased 1,241 BTC on May 12, 2025, setting a new record for buying Bitcoin holdings. The recent acquisition, worth ¥18.4 billion (or the equivalent of $119 million), increases the firm’s BTC reserves to 6,796 BTC. 

The average purchase price for this recent purchase was ¥14.85 million ($95,700) per Bitcoin. This growth reflects Metaplanet's sustained focus on Bitcoin as one of the main treasury assets.

The firm’s Bitcoin strategy aims to enhance shareholder value through BTC Yield. This performance measure indicates how the value of Bitcoin held per share changes percent over time. Metaplanet posted a BTC Yield of 95.6% from January to March for the first quarter of 2025. The company achieved a 38% yield in Q2, confirming its place in the competitive environment.

Metaplanet's Aggressive Bitcoin Strategy

Metaplanet has funded its Bitcoin acquisition strategy by issuing bonds and stock acquisition rights. This approach has drawn comparisons to Strategy (formerly known as MicroStrategy), a company known for its substantial Bitcoin holdings. While Strategy holds significantly more Bitcoin, Metaplanet has gained value from its holdings faster. 

Blockstream’s CEO, Adam Back, highlighted this in a May 10 post on X, noting that Metaplanet’s Bitcoin earnings speed is 3.8 times faster than Strategy’s. Back’s “months to mNAV cover” metric, which tracks the time it takes for Bitcoin gains to cover a company’s net asset value, showed that Metaplanet only needs five months to reach this point, compared to Strategy’s 19 months.

Based on this rapid earnings pace, Back suggested that Metaplanet's share price could rise from 533 yen to 1,340 yen. Metaplanet plans to become a top corporate Bitcoin holder by gathering 10,000 BTC by 2025 and 21,000 BTC by 2021, close to 1% of all Bitcoins.

Metaplanet’s Expanding Bitcoin Holdings

With its recent acquisition, Metaplanet has cemented itself as Asia's biggest corporate Bitcoin holder. The company's aggressive strategy reflects the major change in Japan's conservative financial environment. Experts believe Metaplanet’s move might renew an expansion spree among other regional institutions, with more global corporations eyeing integrating Bitcoin in treasury activities.

The recent acquisition by Metaplanet follows up after 555 BTC was acquired for $53.3 million a week ago, which witnessed a 13% jump in the firm’s stock price. This indicates that Metaplanet's Bitcoin exposure is positively affecting investor sentiment. The company's long-term vision, coupled with massive market influence, puts it in a good position to keep accumulating Bitcoins in a diversified corporate strategy.

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