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Japanese investment firm Metaplanet has acquired 797 more Bitcoins, spending nearly $94 million. The company bought these bitcoins at an average price of around $117,451 each. This acquisition increased Metaplanet’s total bitcoin holdings to 16,352 BTC. According to CEO Simon Gerovich, the firm’s cumulative bitcoin investment now totals about $1.64 billion. The acquisition marks Metaplanet's continued plan to collect bitcoin through its active treasury operations.
During the acquisition, Bitcoin was on a rally, and its price had also hit new all-time high levels. At this time, Bitcoin was trading above $120,000. This purchase follows a recent one of $238 million last week, meaning that Metaplanet has stepped up its rate of bitcoin accumulation. Its investments in bitcoin have yielded 435.9% to date, as of the middle of 2025.
Originally a hotel management business, Metaplanet shifted its focus to bitcoin treasury management in 2024. The company is currently the fifth-largest publicly listed corporate bitcoin holder in the world. It stated that its CEO has presented a two-part strategy, with the first part aiming to build a large reserve of bitcoin to use in the second part, which involves acquiring cash-generating companies.
By the end of 2026, Metaplanet plans to purchase 100,000 BTC and hold 1% of all existing bitcoins by 2027. The company intends to use its bitcoin holdings as collateral to go acquisition shopping for companies that can fit its mission. These goals differ significantly from those of its former industry and emphasize the bitcoin-based business strategy.
Also Read: Crypto Prices Today: Bitcoin Price Soars to $121,166, Ethereum at $3,049, XRP Up 5.61%
The sharp rise in Bitcoin's price to unprecedented levels has been accompanied by an impressive increase in revenue at Metaplanet. In the second quarter of 2025, the company reported almost 1.1 billion yen (approximately $7.6 million) in revenue, indicating a 42.4% growth compared to its total revenue in the second quarter of 2024. Its stock price also saw gains, rising by 1% to 1,580 yen ($10.7) in Tokyo trading.
The aggressive Bitcoin purchase policy helped the firm achieve better stock market performance, surpassing other leading corporations in Japan in valuation growth over the year. MetaPlanet's strategy highlights the increasing popularity of corporate Bitcoin treasury management as the cryptocurrency landscape continues to expand.
