.png){kind=logo}
Swiggy Instamart is adding another everyday service to its app. The company has partnered with Hindustan Petroleum Corporation Limited (HPCL) to offer LPG cylinder bookings for HP Gas customers. The new feature will let users order cooking gas without leaving the Instamart app. With this move, Swiggy is trying to make its platform useful for more than just groceries and food delivery.
According to the latest reports, Instamart has partnered with Hindustan Petroleum Corporation Limited to deliver on-demand LPG cylinders to buyers. Initially, consumers from Bengaluru can avail the service. There, LPG cylinder consumers can order HPCL's newly launched HP Navya 10 kg composite LPG cylinder through the Instamart app. Additionally, the platform will also deliver HPCL's 5 kg metal LPG cylinder.
First-time purchases will be treated as new-cylinder purchases. For that, they have to go through identity verification as part of the ordering process. Once the order is confirmed through HPCL's authorized distributor network, trained personnel will deliver the cylinders to consumers. However, for subsequent refills, empty cylinders must be returned to place an order.
Quick-commerce companies are trying to offer more than just groceries. Blinkit, Zepto, and BigBasket already sell many daily-use products. Some also provide services like bill payments and mobile recharges.
However, LPG cylinder booking is still a new category for most quick commerce apps. By adding this service, Swiggy gives customers one more reason to open its app. It may not change the market immediately, but it helps the company stand out in a crowded space.
Founded in 2020, Instamart started its journey as a quick-delivery app that delivers grocery items and other everyday products within minutes. Currently, the app operates in more than 130 cities and offers over 50,000 products across categories. Another service is going to join the list.
This partnership shows the direction Swiggy is taking. The company is slowly turning Instamart into a platform for everyday household needs instead of only grocery shopping.
If it keeps adding useful services like this, customers may begin using the app for many daily tasks. This could help Swiggy build stronger customer loyalty while expanding beyond its traditional business.
