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Jul 16, 2025
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Amazon is coming up with new-gen technologies this month. Since the voice-based AI assistant was launched, the entire attention has almost instantly shifted to this AI assistant, Alexa, that can answer almost all the queries of the users. While Alexa's sales are already great, Amazon is preparing to take it to another level with some next-gen AI updates.
Amazon’s next-gen AI-powered Alexa is coming. While rumors have been circulating about Apple working on an updated version of its AI assistant Siri, Amazon not only joined in but also launching the updated version of Alexa sooner than anyone expected. It's coming in the last of February.
Reportedly, the company has scheduled a launch program on February 26 in New York to preview this upcoming device and its features. It is claimed that at that event, the head of Amazon's devices and services division, Panos Panay, will take the stage and elaborate on the revamped Alexa model.
At this point, nothing has been stated about this model’s capabilities, but the rumors are indicating that maybe this new device will have the ability to respond to multiple questions at the same time. The present Alexa model only answers one question at a time, but the upcoming one will answer more than one; at least that's what tech enthusiasts think the upcoming device will do.
Aside from that, this Alexa model will probably also have the ‘agent’ update where it can manage complex tasks, prompts, and day-to-day conversations without any errors. Even the speculations suggest that the upcoming model will also have an advanced feature to personalize experience by memorizing the choices and preferences of users.
Well, everything is just speculation and assumptions at this point because officially nothing has yet been revealed about this device. The February 26 event is still being discussed, and users are curious about the accessibility of the device. The price range hasn’t yet been revealed, but critics say that maybe Amazon will start a monthly subscription service for this next-gen device, which will cost something between $5 and $10 per month.
Well, there’s another side of this launch that a group of the audience is worried about, which is the errors and glitches. While trying to increase Alexa’s capabilities using AI, there’s a massive chance that things may not go as expected. There’s a huge chance that these devices provide fabricated answers that AI chatbots often do.
These challenges exist for sure, but at the same time, Amazon is consistently doing its work to improve the device. In fact, sources say, there will be an internal meeting on the 14th of February to finalize the device’s features that will be shown on February 26. This meeting is claimed to be an important one to check and determine if the device is ready for launch or not.
