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Apple has kicked off one of its busiest spring product cycles in recent years, opting for a multi-day rollout instead of a single keynote. The announcements began on March 2 and will continue through March 4, blending press releases, product videos and exclusive in-person media briefings. CEO Tim Cook teased a “big week ahead,” and Apple delivered immediately with fresh updates across the iPhone and iPad lineup.
The spotlight is firmly on performance upgrades and value positioning. From a more powerful budget iPhone to a refreshed iPad Air with Apple’s latest silicon, the company appears focused on strengthening its mid-range ecosystem. More launches are expected before the week ends, including potential MacBook and desktop refreshes. Here’s everything you need to know about how to follow the event and what Apple has unveiled so far.
