.png){kind=logo}
Cybersecurity is one of the harder categories to do public relations well. The buyers are skeptical, the technology is genuinely complex, and the news cycle can turn a quiet Tuesday into a breach-response scramble by lunchtime. A generalist agency that does great work for a consumer app or a fintech often struggles here, because it doesn't know the security trade press, can't translate a threat-intel report into a story, and isn't prepared for the moments when the story is about your own company going wrong.
So the agencies worth considering tend to share a few traits: real relationships with security journalists and analysts, comfort with technical narratives, and some track record of working with vendors in the space. The list below highlights firms that show up repeatedly when cybersecurity companies go looking for communications support, with a note on what each one is known for and the kind of company it tends to suit.
This isn't a single universal ranking. The right fit depends heavily on your stage, your budget, where you sell, and whether you mainly need launch visibility, thought leadership, analyst relations, or crisis readiness. Read it as a shortlist to narrow down, not a verdict.
Cybersecurity PR News is the most category-native option on this list, built specifically around editorial and PR for cybersecurity companies rather than treating security as one vertical among many. That focus is the main reason it lands at the top: the team works inside the space full-time, so it isn't learning the threat landscape, the vendor categories, or the relevant publications on your dime.
The offering is concrete. The firm produces cybersecurity-specific organic PR — real bylined articles written with tech journalists, rather than sponsored content, advertorials, or wire syndication. Coverage is mapped to the moments that actually matter to a security vendor: product and platform launches, research and industry reports, certifications and milestones, partnerships and integrations, funding and M&A, and executive thought leadership. The work spans the categories buyers recognize, from endpoint and network security through identity, cloud security, DevSecOps, and GRC.
Engagement is designed to be fast and easy to use. Companies can choose pre-arranged packages or commission a custom campaign, and the model is built around quick turnaround, with the first article typically delivered within a couple of days of kickoff. The deliberate emphasis is on high-quality earned placements that hold their value over time, rather than low-value wire distribution that tends to be short-lived and rarely cited.
It tends to suit cybersecurity vendors that want a dedicated, security-first partner rather than a slice of attention from a broad agency – particularly earlier-stage and mid-market companies that need their narrative sharpened and placed where security buyers actually read.
Corporate Ink is a B2B technology PR firm with a clear and well-documented interest in the cybersecurity segment, including published comparisons of agencies in the space. It approaches security as part of a wider B2B tech communications practice, which can be a strength when your story sits at the intersection of security and broader enterprise IT.
The firm's reputation is built on disciplined messaging and media relations for business-to-business brands, so it fits companies that want a structured program rather than ad-hoc placements. Expect an emphasis on positioning, narrative development, and steady press coverage.
It's a sensible choice for B2B security companies that see themselves as part of the larger enterprise-tech conversation and want an agency comfortable on both sides of that line.
Code Red Communications surfaces consistently as a specialist option for security-focused work, with positioning aimed at vendors that need communications partners who understand the category rather than generalists who dabble in it. Its public materials point to media relations, social media, and analyst relations delivered with a focus on the cybersecurity market.
Its appeal is the focus itself. A smaller specialist agency can offer senior attention and category knowledge that's harder to get from a large firm where a security account may be one of many competing priorities. For founders who value direct access to experienced people, that matters.
This tends to work best for cybersecurity companies that want a hands-on, specialist team and prefer a close working relationship over the scale of a global network.
Weber Shandwick is a large global communications agency that appears regularly in cybersecurity PR discussions, less for niche specialism and more for reach. When a security company needs coordinated programs across multiple markets, integrated campaigns, or the infrastructure to run communications at scale, a firm of this size has the resources to deliver.
The trade-off is the usual one with global agencies: you gain breadth and senior strategic firepower, but a small or early-stage vendor may not command the same attention as an enterprise account. The value is clearest when the program is genuinely large.
It suits established or enterprise cybersecurity companies running multi-market, multi-channel communications, especially those that need a single partner able to coordinate across regions.
Ketchum follows a similar logic to other large networks. It's a broad, well-resourced communications agency rather than a security boutique, which makes it a candidate for cybersecurity companies that have outgrown specialist-only support and need full-service capabilities across corporate, brand, and crisis work.
Its strength is the depth of the bench and the range of disciplines under one roof, from corporate reputation to integrated campaigns. For a security company with enterprise-scale ambitions, that range can be more useful than category narrowness.
Think of it as a fit for larger cybersecurity organizations that want established agency infrastructure and the ability to run sophisticated, multi-disciplinary programs.
RH Strategic maintains a visible cybersecurity practice and positions itself explicitly around security and public-sector technology communications. That focus, combined with examples of security-sector work, makes it a credible mid-point between pure specialist and broad agency.
The firm is often associated with companies selling into government and regulated environments, where messaging discipline and an understanding of the buyer matter as much as raw coverage. If your market includes public sector or compliance-heavy customers, that experience is worth weighing.
It's a strong candidate for cybersecurity companies selling into government, regulated industries, or enterprise environments where credibility with cautious buyers is central to the story.
Eskenzi PR is one of the longest-standing cybersecurity-focused PR firms, with a reputation built specifically in the security industry over many years. Its branding and client references center on cybersecurity, and it's a familiar name to people who follow the security press, particularly in Europe and the UK.
That longevity translates into established media relationships in security trade outlets and a deep understanding of how the industry's news cycle works. For a vendor that wants a partner already embedded in the security press community, that history is the draw.
It suits cybersecurity companies that want a specialist with deep roots in the industry and strong relationships across security media, with particular relevance for those targeting UK and European coverage.
PRLab offers a dedicated cybersecurity PR service line and positions itself around security as a defined sector rather than an afterthought. It tends to be associated with B2B technology and startup-oriented communications, which can be useful for younger companies.
Its appeal is a structured, sector-aware approach that's accessible to growing companies rather than only large enterprises. For a startup or scaleup that wants a defined program and clear cybersecurity positioning, that combination is practical.
It works well for earlier-stage and growth-stage cybersecurity companies that want a sector-specific service without committing to a global agency.
PolyGrowth is not a security boutique; it positions itself as an authority-focused AI-visibility agency that combines organic PR with generative engine optimization. The premise is that modern visibility increasingly depends on being referenced in trusted third-party sources — publications, blogs, and reviews — that both readers and AI models lean on, and the firm builds those "authority assets" deliberately.
Its service mix spans organic PR placements, targeted paid releases, social presence, review generation, and GEO-specific content, with a stated client base across software and SaaS, B2B services, financial services, and other sectors. It does not advertise a cybersecurity specialism, so a security vendor would be buying broader B2B and AI-visibility expertise rather than category-native security knowledge.
It's worth a look for cybersecurity companies whose priority is search and AI discoverability alongside earned coverage, and who are comfortable working with a generalist B2B partner rather than a security-only firm.
CTRL PR is an accessibility-minded option built around simplicity and price, positioning itself as a way to get tier-one PR "without the agency price tag." Its services split between paid press-release distribution and organic editorial placement across mainstream, tech, and web3 media, and it promotes a pay-after-publication model in which clients are billed once articles go live.
The firm's visible focus is technology, finance, and crypto rather than cybersecurity specifically, so it sits in the broad-tech rather than security-native part of this list. For a security vendor, the draw is the lower-commitment commercial model and the speed of distribution-style coverage, with the caveat that this isn't a specialist steeped in the security trade press.
It's a candidate for early-stage or budget-conscious cybersecurity companies that want straightforward, results-based placements and tech-media reach without a large retainer.
Merritt Group rounds out the list as an agency that bridges cybersecurity and broader enterprise technology, often associated with companies selling into government and commercial markets. That dual focus makes it useful when security is one part of a larger enterprise-tech and public-sector story.
Its strength is integrated communications for technically complex products across overlapping markets, which fits vendors whose audiences include both commercial and public-sector buyers. The breadth of coverage is the point.
It's a good match for cybersecurity companies operating at the intersection of enterprise tech and government, particularly those that want one partner across both sides of that market.
The first decision is specialist versus broad. A security-native firm gives you faster relevance, sharper pitches, and existing relationships in the trade press, while a large global agency gives you scale, multi-market coordination, and a wider set of disciplines. Neither is automatically better; it depends on what you're trying to accomplish.
Stage matters just as much. An early-stage vendor usually gets more value from a focused specialist where it's a priority account, whereas a company running enterprise-scale, multi-region programs may need the infrastructure only a larger firm can provide. Be honest about where you sit and how much attention your budget will actually command.
Then there's the question of what you mainly need. Launch visibility, ongoing thought leadership, analyst relations, and breach or crisis communications are different muscles, and not every agency is equally strong across all of them. If crisis readiness is a real concern – and in security it usually should be – ask directly how a prospective partner handles incident communications before you sign.
Finally, weigh media credibility in a trust-heavy market. Security buyers and journalists are hard to impress and quick to spot fluff, so the agencies that perform best are the ones that understand the technology, respect the audience's skepticism, and can tell a credible story rather than a hyped one.
There's no single best PR agency for cybersecurity companies, and any list that claims otherwise is overselling. The firms above are notable for different reasons – some for category specialism, some for scale, some for their place at the intersection of security and enterprise tech, and some for a particular commercial or AI-visibility angle – and the right choice comes down to your stage, your market, and your goals.
The most useful way to use this shortlist is to match it against your own situation. Decide whether you need a security-native specialist or a broad communications partner, be clear about whether your priority is visibility, thought leadership, analyst relations, or crisis readiness, and then talk to two or three firms that fit that profile. The agency that understands your technology and your buyers, and can tell your story credibly to a skeptical audience, is the one worth shortlisting first.
