
Social media platforms these days have garnered rapid traction as they become vast channels for businesses, entrepreneurs, and professionals that seek greater recognition at a very economical price. In the modern fast-moving world where nearly every person meeting is short on time, the significance of social media becomes inevitable. Also, social platforms are gaining enormous interest from users of all ages, enabling them to connect and interact with close peers or friends digitally. One such social networking platform working at the intersection of AI and art is Hike.
In an interview with Analytics Insight, Dr. Ankur Narang, VP, AI & Data Technologies, Hike shares how the company is creating a new future for social experiences as well as joyous social products.
2020 at Hike is dedicated to doubling down on building new social experiences. This future empowers the user tremendously by creating joyful social products that are built around them and not the other way around. We are working towards evolving that tremendously, the first glimpse of this was unveiled with HikeLand. HikeLand is set to be a magical & safe place for users to hang out online with their closest relationships. HikeMoji seamlessly integrated into that and in the future will be the ID of our users in the virtual world Keeping this in mind, we started 2020 on a great note by officially rolling out the HikeMoji. It saw great traction in beta itself with more than 1 million HikeMojis created. This is, however, just the tip of the iceberg, in 2020 you will see us bring unique homegrown social experiences built at the intersection of Art & AI.
Hike has always been a place for close friends and significant others. Our peak usage time also doesn't come as a surprise to be between 10:30 PM and 12.30 AM, a time when our users are done with commitments of the day and are unwinding and hanging out at Hike with close peers.
We can't reveal much at this point in time but we're excited to bring a unique & engaging social experience to our users. We recently shared the first look of HikeLand, and HikeMoji is set to play a key role in the new virtual world we are building. HikeLand is also created at the unique intersection of art and AI, to offer a safe place in the form of virtual land for our users to hang out in and enable new shared experiences, bringing forth a unique dimension on hanging out online.
As you may already know, in 2018, we made a transition from building a successful super app to championing multi-apps. As part of that transition, we unbundled the super app into two bets, Hike Sticker Chat & our investment in WinZO. In 2020, we are continuing our focus on these bets. Beyond what we announced last year, we will share any developments as and when they materialize.
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