Google is bringing its screenless Fitbit Air fitness tracker to India, entering a category led by wearables such as Whoop. The device focuses on health, fitness, and sleep tracking without a display or notifications. It will be available in India from October 2 at Rs. 13,999 through the Google Store and retail partners.
Unlike traditional smartwatches, Fitbit Air has no display, notifications, or apps on the device. Instead, it continuously collects health and fitness data and sends the information to a connected smartphone, where users can view their metrics through the Google Health app.
Google says the wearable is designed for 24/7 use and weighs less than many traditional smartwatches. It can track heart rate, heart rhythm, SpO2, resting heart rate, heart rate variability, and sleep stages. The screenless design also means users don't have to deal with notifications or another screen during workouts, work, or sleep.
Fitbit Air supports automatic activity tracking and can detect common workouts. Users can also start or manually log workouts through the Google Health app.
The company claims up to seven days of battery life on a single charge. A five-minute fast charge can provide up to a day of battery life.
The wearable supports heart rate, SpO2, HRV, and sleep tracking. It works with smartphones running Android 11 or newer and iPhones running iOS 16.4 or newer.
Fitbit Air works with Google's Health Coach, which uses health and activity data to provide personalized insights and recommendations. Users can follow guided workouts and receive activity summaries through the Google Health app.
Some Health Coach features require a Google Health Premium subscription. Google is offering a three-month trial of Google Health Premium with Fitbit Air in India.
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The Fitbit Air is priced at Rs. 13,999 and will go on sale from October 2. It will be available in Obsidian, Berry, Lavender, and Fog.
With no screen, Fitbit Air does not offer messages, notifications, or apps. Instead, Google is positioning it around passive health tracking, sleep monitoring, fitness data, and longer battery life.