

Magia Solutions aims to help enterprises, government, and higher education to deliver a seamless business experience through its cloud solutions. The company is an Oracle Platinum Partner and implements and resells Oracle products, primarily Oracle Software as a Service. Magia Solutions has received a Certified Excellence Implementer status in distinct fields, representing a consistent year-on-year rating of its implementation and support services by its customers. The company is based in Australia with offices located in Perth, Canberra, Sydney, and Melbourne.
Magia Solutions' services include:
– System Implementation
– Business Transformation Management including Project Management and Change Management
– Ongoing Managed Services of platforms and business functions
– Training and Support
Surend Dayal leads the Magia team as Chief Executive Officer. Prior to joining the team, he was responsible for Oracle's Public Sector business in ANZ after his previous company RuleBurst/Haley that was acquired for a record multiple of earnings. In addition to Surend's role at Magia, he continues to be heavily involved with the Australian National University. He is also an Angel Investor in multiple Australian startups, helping them through the process of scaling their businesses. Surend's primary focus is on building Magia Solutions locally and globally through the delivery of successful outcomes for customers.
Peter Crew leads the Magia Technology and Solution Architecture Team. He has worked for over 20 years exclusively with Oracle technologies. Innovation and creativity with the application of technology to suit business needs is his strength, in addition to an inherent understanding of Oracle technologies at all levels. Peter has a strong background in mining at local, state, and federal government, among many other industries. He leads the Magia tech and innovation practices and is always striving to leverage the latest technology for intuitive business solutions.
AI and machine learning have started to appear in people's everyday lives through services including recommendations from media streaming sites, eCommerce platforms, and virtual assistants such as Apple Siri and Google Home. However, these technologies are also starting to be taken up by large enterprises in a whole range of areas, including fraud detection, customer buying probabilities, unusual or suspicious activity, and anomaly detection in data. Indeed, these technologies will be the key to success in most businesses, and not paying attention now can leave organizations at risk of being left behind.
Surend believes that whilst there is a huge amount being written on this subject, many businesses simply don't know where to start (or what represents real value for money). Some of the common questions that arise are: How does this fit into my daily operations? What opportunities does it present operationally or otherwise? Do I need to hire data scientists? It can be overwhelming and many traditional IT departments or system integrators are inexperienced in the technology and its application, which leads to poor advice and less than optimal outcomes.
Despite the current hype, AI technologies have been around in various forms for some time. Magia Solutions has skills and experience in both first- and second-generation AI technologies to help support complex business operations and in integrating these technologies into existing IT environments.
The company provides strategy, advisory services, and implementation, and support for both AI and ML solutions to help businesses get started and learn how best to apply these technologies to their organization. Magia Solutions also has access to specialist partners for areas such as data science and advanced machine learning. It can provide first-generation AI technologies (rules-based), which can support businesses' current systems and decision-making without the need to build huge and complex data sets. These technologies are affordable, easy to implement, easy to support, and have demonstrated excellent results for I Magia's customers.
With that, Magia enables clients who chose AI technologies to:
– make better business decisions,
– reduce costs and increase efficiency,
– accelerate time to value, and
– enhance customer experience.
Magia Solutions leverages Oracle's AI technology which spans across multiple products, using prebuilt AI, data-driven cloud applications, and a comprehensive portfolio of infrastructure and cloud platform services. Oracle's AI offerings help organizations automate operations, drive innovation, and make smarter decisions securely.
Magia Solutions also innovates in consulting capabilities to ensure its clients are guided through the ongoing evolvement of AI capabilities and inherent use in new technology. The company helps organizations to:
– Accelerate automation, eliminate human errors, and get better business insights with Oracle Cloud applications and platform, and Oracle Autonomous Database.
– Leverage a full suite of applications that is powered with adaptive intelligence to transform their business with automation, smart insight, and personalized recommendations.
– Build and deploy AI applications at scale using Oracle Cloud Infrastructure, which offers the best price-performance compute for data-intensive workloads, fast cloud storage, and low-latency, high-throughput networking with 100 Gbps RDMA. Oracle Cloud also supports high-frequency Intel AMD CPU shapes and the latest NVIDIA GPU shapes, as well as open-source frameworks.
– Manage diverse types of data at every stage of the AI lifecycle as Data Management platforms are the foundation for AI. Magia helps organizations to choose from Oracle's comprehensive data management portfolio – including Autonomous Database, NoSQL, and big data – to access, store, and process any type of data, from any source.
Historically, organizations have had to hire business analysts or consultants to model and understand data then make predictions, or worse, learn the hard way when things don't go to plan. This approach is not only expensive but is heavily reliant on skilled people being able to understand and identify patterns in data by knowing what to look for.
Modern Machine Learning capabilities can do the hard work and thinking for businesses through advanced pattern recognition and clustering, giving them new insights without relying on these skills. Results can then also be used to make predictions, freeing their people to deal with the issues or opportunities that the data presents.
"At Magia Solutions, the team is constantly experimenting with new technologies to see how they can benefit our customers," says Surend Dayal.
He feels that artificial intelligence is disrupting industries that were previously thought to be dominated only by humans. This raises a lot of ethical questions about the best way to adopt such technology. However, proper management can help alleviate this conundrum.
Surend also devotes his time to educating people about the instrumental role of AI in bringing disruption. He believes that modern leaders should apply modern approaches to empower their people and explain to them the potential and promise AI holds. Used well, artificial intelligence can be moulded into a key asset for any organization.
According to Surend, the single biggest attribute for any innovative leader is a willingness to experiment and learn from experience. This is one of the key attributes for anyone looking to innovate. It also helps to read widely, looking at the forward trends that are occurring around the world.
As with any small and growing business, Magia Solutions has faced issues at varying stages of scaling up including access to capital for growth, development of its management capabilities, and recruitment of talented staff.
Surend asserts that AI-powered technology enables organizations to make better business decisions, reduce costs, increase efficiency, accelerate time to value, and enhance customer experience.
Magia Solutions will continue to be at the forefront in understanding technology's capabilities and use cases on how organizations benefit best from them. AI is and will increasingly become an integral part of many aspects of organizational management and people's lives. While there is an inherent risk to let the machine run with it, Surend believes that it is essential to understand the algorithms behind it to ensure the best use.
Ongoing investment in training and research on trends to be a step ahead of what businesses and industries need, means Magia is a confident partner to drive long-lasting success.
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