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Many modern companies are successful because they have evolved in the way that they do business. Historically, companies relied on very expensive and sustained advertising campaigns that focused on sales. However, in recent years the emphasis has shifted to building community among their customers, regarding them not merely as consumers but as fans and loyal followers. We can see this approach in two different coins, Solana (SOL) and Orbeon Protocol (ORBN), which has already seen 125% growth during presale.
The team behind Orbeon Protocol (ORBN) has taken this development seriously and placed community right at the heart of their project.
Orbeon Protocol features a native coin, ORBN, but with a real business case to back it up. The Orbeon Protocol platform will enable start-up companies to bypass the traditional gatekeepers of venture capital and crowdfunding to raise capital from everyday investors directly.
Startups on Orbeon Protocol can fundraise by issuing their own fractionalized, equity based NFTs for as low as $1. These are far more accessible than traditional venture capital routes of fundraising and allow everyday investors to get involved.
This is the kind of opportunity that has always been denied to small-scale and modest investors. Normally, it is the preserve of investment bankers and their super-wealthy clients. The team behind the Orbeon Protocol are determined to change all that and bring these two sides of the equation together under one roof.
Solana was launched in 2020 and enjoyed significant success and popularity from the date of its launch right up through 2021 and 2022. In common with the rest of the crypto world, Solana's price has taken a big hit in this year's bear market. Truth be told, Solana hasn't really succeeded in developing into the NFT powerhouse many expected of it.
Their latest innovation is called 'Night Market', a new market for trading NFTs which, they hope will reinvigorate the demand for Solana NFTs and SOL, the native coin. The idea behind Night Market is to build incentives and rewards around developers using a community-based approach.
While it has some appeal from a cool aesthetic, Night Market isn't really ushering in anything new for Solana. It's just another way to encourage investors to come in for more NFTs in, perhaps, a bit of a friendlier environment. But it is a world away from actually creating any sort of new paradigm for the Solana network. Analysts expect that the Solana price may spike for a while but remain unconvinced of any staying power.
While Solana (SOL) struggles, the ORBN presale opened at the end of October and is slated to continue for three months until January 2023. The current ORBN price of $0.009 is expected to rise to as much as $0.24 by the time the presale closes. ORBN holders are eligible for staking bonuses, governance rights and more – this is another driving factor behind the popularity of the project.
Website: https://orbeonprotocol.com/
Telegram: https://t.me/OrbeonProtocol
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Disclaimer: Analytics Insight does not provide financial advice or guidance on cryptocurrencies and stocks. Also note that the cryptocurrencies mentioned/listed on the website could potentially be risky, i.e. designed to induce you to invest financial resources that may be lost forever and not be recoverable once investments are made. This article is provided for informational purposes and does not constitute investment advice. You are responsible for conducting your own research (DYOR) before making any investments. Read more about the financial risks involved here.
