.png){kind=logo}
Connecting with the audience has become the core focus of every business to generate personalized experiences. Today, various types of digital content are used to attract and engage with potential customers. In the surge of digital content, interactive videos are gaining momentum to deliver eye-catching messages to users.
79% of consumers prefer receiving interactive videos from brands, and is getting more popular among Gen Z and millennials.
If you wonder creating these videos might require highly-skilled and top-notch video creators and designers.
Well, no!
You will find various user-friendly and Interactive Video Marketing platforms to create interactive and engaging video content. Not only websites, but businesses use these videos within email for effective marketing campaigns. With the rise of AI, personalized video content has become the need of the hour, driving customer loyalty.
To help you get started, we have highlighted the top analytics tool for interactive video campaigns to capture success and effectiveness in driving sales.
This software enables businesses to convert boring and linear video content into engaging user-driven experiences. Interactive video software offers a toolkit for enterprises to add amazing video elements within the content with simple interfaces.
It lets you add
Clickable hotspots
Interactive call-to-action (CTA) buttons
Quizzes and other interactive features
Such elements help deliver an immersive and personalized experience. Such software eliminates the need to spend hours to create a final product. With their simple interface and drag-and-drop options, your masterpiece will be created within hours.
From elearning platforms offering interactive sessions to ecommerce businesses offering engaging product demos, interactive videos are making strides across industries. Creating a Personalized video experience is 4 times more effective than a generic video in making customers feel valued, making it a powerful differentiator for brands.
Adding interactive elements to your video campaign helps create a more memorable experience for your audience. However, the benefits go a long way.
Customers get more involved with interactive videos, leading to a higher conversion rate.
It helps boost customer retention, as they stay connected throughout the video content.
It creates a sense of personalization, with AI videos taking the creative charge.
Using interactive elements like polls and quizzes helps gather insights faster about potential customers.
Interactive CTAs are more effective in getting more clicks, leading to more conversions.
With personalized videos, businesses can target various customer segments.
Interactive videos drive higher engagement, which can lead to better ROI. According to Gallup, fully engaged customers contribute 23% more in profitability, revenue, and growth than average customers.
We’ll explore some top interactive video software options to help you take your content to the next level. Here are our top 11 picks.
Vimeo is an AI-powered "video experience platform" that offers video hosting, sharing, creating, editing, and more. It is available as a SaaS product offering subscriptions for businesses and content creators to manage their videos.
After acquiring interactive studio WIREWAX, Vimeo lets users create interactive videos with features like branching, clickable hotspots, overlays, and shoppable options. Its analytics dashboard helps measure video performance.
Founded: 2004
Headquarters: New York, NY
G2 rating: 4.2
Use cases: Video marketing, e-commerce, employee communications
Kaltura offers AI-powered interactive video solutions with advanced software and platform services. This video solution powers many industries, such as finance, healthcare, education, and telecommunications.
Businesses and users can use it to edit videos, add quizzes, and hotspots, create clips, timeline editing, and ads, and include features like captions, translations, and multiple synced video streams.
Founded: 2006
Headquarters: New York, NY
G2 Rating: 4.⅗
Use cases: Training, collaboration, communication, marketing, sales, entertainment
If you are looking for an affordable interactive video platform, then Mindstamp is a perfect solution. It lets you create personalized and engaging videos for every event. Turn any online video into an engaging experience with this one-stop solution. It offers a wide range of features to make your video out of the box.
Video Branching
Opening Links
Changing Time
Capture Leads
Searching
Opening Images
Access Groups
HTML Embeds
Video Questions
Voice Questions
Video Series
Grading Reports
From engaging CTAs to hotspots, questions, transcripts, multimedia, and drawing, to shoppable videos, Mindstamp covers everything.
Founded: 2018
Headquarters: Satellite Beach, FL
G2 rating: 4.6/5
Use cases: Marketing, training, sales, education
Spott is a SaaS platform that uses AI and machine learning to create interactive, enriched, and shoppable content. It allows users to make various types of interactive content, such as videos, images, PDFs, catalogs, and 360-degree images. Spott also provides customizable templates for different goals and branding.
Founded: 2015
Headquarters: Aalst, Brussels
G2 rating: 4.7/5
Use cases: Product demos, e-commerce, virtual tours, sales
Wootag is another popular SaaS platform that provides video marketing and analytics tools. It lets marketers create interactive videos, display ads, and more. With Wootag, users can interact with brands and make purchases directly within the video. The platform supports unlimited interactions, encourages social media sharing, and integrates easily with platforms like Facebook, websites, and smart TVs.
Founded: 2015
Headquarters: Singapore
G2 rating: N/A
Use cases: Lead generation, offers, polls, booking, store locators, feedback
Adventr is a platform that allows users to upload videos and easily design, distribute, and analyze interactive video campaigns. It helps users create actionable videos with integrated text, calls, and emails, while also providing real-time performance data and charts. With just a few clicks, users can create, publish, and share interactive videos across multiple online platforms.
Founded: 2019
Headquarters: New York, NY
G2 rating: N/A
Use cases: Advertising, marketing, education, media, entertainment, e-commerce
Eko is a platform to create and deliver interactive entertainment and shopping experiences. It collaborates with media companies, independent creators, and brands to craft engaging experiences for digital audiences. Its amazing video elements are transforming ecommerce businesses that bring life products to life with live demo videos, creating high-performing visuals. Its key feature is to generate a media gallery that works seamlessly across desktops, laptops, tablets, and mobile devices.
Founded: 2010
Headquarters: New York, NY
G2 rating: N/A
Use cases: E-commerce, product showcases
ThingLink is a digital storytelling platform that creates immersive user experiences. From elearning to ecommerce, it has become a go-to tool. It comes with an easy-to-use editor and a simple learning curve. Its versatility makes it ideal for presentations, webinars, virtual tours, and gamification. It offers-
Campus Tour
360° Images Virtual Tours
Showroom, Exhibitions
Maps, Aerial Views
Infographics
Corporate Training
Presentations
Product Marketing
eCommerce
360° Videos
VR Experiences
Real Estate
You can easily embed this into any website or LMS to offer immersive learning experiences.
Founded: 2010
Headquarters: Palo Alto, CA
G2 rating: 4.⅕
Use cases: Marketing, communications, employee training, education
Smartzer is a SaaS platform focused on live shopping and interactive shoppable videos. This tool has revolutionized ecommerce experiences with its interactive videos, boosting sales and engagement. You can create a part of a video interactive and shoppable by adding customizable overlays with clickable hotspots that link to product details. Popular with brands, retailers, and agencies, the platform is used for interactive video ads, e-commerce, social media, and email newsletters.
Founded: 2012
Headquarters: London, England
G2 rating: N/A
Use cases: E-commerce, live streaming, product showcases
Stornaway is an interactive video storymaker designed for non-coders. It enables users to create, map, write, test, and publish interactive narratives. Once the story is ready, Stornaway provides various distribution options, allowing users to share their content on Stornaway’s player, personal websites, or social media. You can turn your videos into smart conversations, scenarios, and simplified user journeys across devices- web, LMS, and VR.
Founded: 2020
Headquarters: Bristol, England
G2 rating: N/A
Use cases: Training scenarios, sales demos, video games, quizzes, entertainment
These 10 advanced analytics tools for interactive video campaigns have transformed the video experience. Businesses have leveraged these tools to connect better with customers and run effective campaigns.
The demand for interactive video experiences is rising. Today, people prefer AI-driven and personalized videos for better interaction.
Several analytics tools are available to create immersive and interactive video content that requires no coding experience. It is evident that the video campaigns are here to stay. So, businesses should adapt to this rising trend and adopt modern-age analytics for interactive video campaigns to stay ahead in 2025.
Explore these 10 top tools to start your interactive video journey.
