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Video marketing continues to hold a dominant place in business strategies worldwide, with 89% of businesses using it as a key tool and 95% of marketers calling it essential to their overall plans, according to Wyzowl’s 2025 Video Marketing Statistics. While adoption has slightly dipped, its importance has never been higher. Interestingly, 68% of those not currently using video plan to start in 2025, signaling even more growth ahead.
1. Video marketing usage
Despite its popularity, some marketers still face barriers, with 37% unsure where to start and over a quarter citing lack of time. Others remain uncertain about ROI, see it as too costly, or struggle to convince decision-makers. However, the vast majority already adopt video marketing, and with more planning to implement it in 2025, it’s clear that video stays one of the most powerful tools in marketing, based on Wyzowl’s findings.
2. Types of video created
Live action videos lead the way as the most commonly produced format, with 54% of marketers favoring them, followed by animation and screen-recorded videos. Over half of marketers create their videos in-house, while others rely on vendors or a mix of both. Among the many purposes for video, explainer videos take the top spot (73%), showing their value in clearly communicating ideas (Wyzowl 2025 Report).
Here are the most popular types of videos created in 2025:
Explainer videos（73%）
Social media videos (69%)
Video testimonials (60%)
Presentation videos (53%)
Product demos (48%)
Sales videos (44%)
Teaser videos (44%)
Video ads (42%)
Onboarding customers (26%)
Videographics (22%)
Training videos (20%)
Customer service videos (20%)
App demos (17%)
And, employee onboarding (11%)
3. Video marketing channels
In 2025, LinkedIn takes the lead as the most widely used video marketing platform at 70%, reflecting growing adoption among B2B brands. It is followed closely by Facebook and Instagram at 66% each. Interestingly, Instagram tops the effectiveness chart with 61% success, while LinkedIn and Facebook also perform strongly. On the other hand, platforms like X (Twitter), Snapchat, VR, and 360 video remain the least used and least effective, showing marketers’ preference for proven, high-engagement channels, according to Wyzowl 2025 data.
From the above content, it’s clear that live-action videos are very popular, but making them isn’t cheap. Filming requires people, locations, props, and equipment, which all add up in cost and effort. Plus, top video platforms prefer professional, polished content, so videos often need a formal, business-like style, adding even more work. This is where AI becomes very helpful. AI can automate much of the video creation process, saving money, time, and human resources. With AI, businesses can make high-quality, professional videos faster and more affordably, without giving up style or quality. Given these benefits, it’s no surprise that AI is quickly becoming a key player in video marketing.
AI is reshaping the way videos are created, offering tools that turn text, images, and audio into professional-quality videos within minutes. As businesses demand faster, more personalized content, AI video generators are becoming a central force in modern video marketing.
Coverage of the AI video generator market
The AI video generator market includes solutions and services that leverage deep learning and computer vision to create or enhance videos. These tools can generate videos from sources like text, PowerPoint, and spreadsheets, serving large enterprises, SMEs, and industries such as marketing, e-commerce, education, IT, telecom, and healthcare. Offerings range from AI video editing software and animation tools to consulting and custom solutions.
AI video generator market size 2025 and growth rate
The global AI video generator market is set to grow from $0.69 billion in 2024 to $0.85 billion in 2025, at a strong CAGR of 22.9%. This rapid growth is fueled by rising demand for quality video content, the expansion of social media advertising, and increased digital marketing spend. The surge in short-form videos is also a major driver (The Business Research Company, 2025).
AI video generator market growth forecast
From 2025 to 2029, the AI video generator market is projected to grow to $1.92 billion at a CAGR of 22.6%. Growth will be driven by more social media users, demand for personalized content, the rise of virtual and augmented reality, and the popularity of virtual events. Trends like real-time video generation, immersive experiences, and AI-driven content platforms will shape the future of this market (The Business Research Company, 2025).
With the AI video generator market booming, creators and businesses need tools that blend advanced capabilities with simplicity. The rising demand for fast, personalized, and high-quality content makes AI-powered editors a must-have for staying competitive
CapCut's AI video maker meets this need with powerful, easy-to-use features. From script generation and auto captions to professional effects and high-resolution export, it helps produce polished videos for marketing, social media, and more, quickly and efficiently.
CapCut's AI functions are reshaping how creators produce videos, making professional-quality content faster and easier to achieve. This all-in-one editor combines intuitive design with powerful AI tools to handle everything from scriptwriting to automatic captions and smart effects. Its versatility caters to marketers, educators, influencers, and businesses alike. With CapCut, creating engaging, polished videos becomes a seamless process that keeps pace with today's content demands.
The AI video maker at CapCut lets you turn ideas into fully edited videos in minutes, with minimal effort. Simply download the CapCut desktop video editor, open the AI video maker, and start creating it by adding your script, images, or clips. It's a quick way to produce high-quality videos without complex editing skills.
Instant AI video: With CapCut's AI-powered instant video, creating a video is effortless. Choose from over 30 visual styles, add your script, choose voiceovers, and let the platform craft a complete video with a single click.
Avatar video: Create an engaging avatar video with over 100 ready-made digital avatars. You can also upload a video of yourself to clone and customize your own avatar, producing lifelike voiceover avatar videos effortlessly.
Brainstorm with AI: Generate fresh video ideas effortlessly with AI. From topics and key points to storyboard suggestions and content concepts, CapCut streamlines your planning and jump-starts your production process.
Match media to script in 1 click: Simply upload your media, enter your script, pick a voiceover, and let AI handle the rest. Your clips and images will be seamlessly combined into a smooth, cohesive video.
Simplify creation with AI templates: CapCut's AI templates take the complexity out of video creation, perfect for beginners or anyone short on time. With more than 30 ready-made options for news, tutorials, education, motivation, and storytelling, you can produce sleek, professional-looking videos in minutes.
Marketing campaigns
AI tools in CapCut help you quickly produce promotional videos, advertisements, and product teasers. With features like AI scriptwriting, auto captions, and effects, you can create content that looks polished and professional.
Social media content
Easily make short, engaging clips for Instagram, TikTok, or YouTube using AI templates and instant video generation. This ensures your content is platform-ready and visually appealing in less time.
Educational materials
Transform lessons, tutorials, or presentations into clear, engaging videos with auto-synced captions and one-click media-to-script matching. This makes learning content more accessible and professional.
Corporate communication
Use AI-powered avatars and voiceovers to produce training videos, onboarding guides, and company updates. This saves time while keeping internal communications visually engaging.
Event promotions
Plan and create event teasers, countdowns, or highlight reels using AI brainstorming tools and templates. This ensures your event videos grab attention and generate excitement.
CapCut's AI video feature lets you turn text or images into high-quality videos in just minutes. Simply input your script or upload images, and the AI will generate stunning visuals that match your content perfectly. It's a fast, creative way to bring your ideas to life without complex editing skills.
Image to video: CapCut's image-to-video feature transforms static photos into dynamic, engaging videos. By animating your images with smooth motion, you can create visuals that feel lively and captivating. You can choose from different video models to suit your needs: Video 4.0 adds dialogue and sound effects for a fully immersive experience, Video 3.0 Frames lets you set the first and last frames for precise control, and Video 2.0 produces natural, realistic motion to make your content feel lifelike.
Text to video: CapCut's text-to-video feature instantly turns written scripts into engaging, visually compelling videos. The AI automatically generates scenes, animations, and styles that match your message, while offering multiple video models to suit your needs: Video 4.0 supports dialogue and sound effects, and Video 3.0 Frames lets you set the first and last frames for precise control. Users can also adjust motion speed, camera angles, video duration, and aspect ratio, giving full creative flexibility to produce videos perfectly tailored to their vision.
Quick promotional clips
Generate short, visually striking promos ideal for announcing sales, product launches, or events. These 5-second videos instantly capture attention on busy social media feeds.
Fast concept previews
Quickly visualize creative ideas with short video mockups before investing in full production. This helps refine your concept and test audience reactions early.
Teaser intros
Create brief, stylish teasers to build anticipation for upcoming campaigns or projects. These clips spark curiosity while leaving viewers wanting more.
Animated logo reveals
Showcase your brand identity through dynamic motion graphics and effects. Short logo animations make intros feel polished and professional.
Social story snippets
Produce fast, engaging clips designed for Instagram Stories, TikTok, or YouTube Shorts. Perfect for delivering impactful content in seconds.
AutoCut in CapCut is a smart editing tool that automatically trims, arranges, and syncs your clips to music or beats in seconds. It's perfect for users who want polished, professional-looking videos without spending hours editing. With AutoCut, you can instantly transform raw footage into an engaging short video that's ready to share. Visit CapCut today to try AutoCut and see how fast your edits can be.
Intelligent clip merging: CapCut automatically analyzes your uploaded footage to identify the most engaging moments and stitches them together seamlessly. This ensures smooth transitions and a cohesive narrative, eliminating the need for time-consuming manual trimming.
AI-powered templates: Choose from a wide variety of ready-made templates that automatically adapt to your clips, saving you hours of design work. These templates come with professional layouts, dynamic transitions, and stylish visual effects, making it simple to create eye-catching short videos instantly.
Multi-platform sharing: CapCut allows you to share your finished videos directly on TikTok, Facebook, or download them to your device for other uses. Its seamless TikTok integration ensures your content uploads smoothly from the editor to the platform without any extra steps.
Travel highlights compilation
Quickly turn raw travel clips into an engaging short reel with smooth transitions, synced music, and AI-polished visuals to share instantly on social media.
Event recap videos
Create short, impactful summaries of events like birthdays, weddings, or concerts, automatically merging the best moments into a cohesive video.
Fitness progress videos
Combine workout clips over time into a motivating short video with synced beats and enhanced visuals to track and share fitness milestones.
Fashion lookbooks
Transform outfit shots or runway clips into a stylish, rhythmic video, perfect for showcasing seasonal collections or personal style.
Food recipe shorts
Merge cooking steps into a visually appealing, bite-sized video that's ready for quick posting on platforms like Instagram Reels or TikTok.
The future of video marketing with AI is rapidly shaping a new era of content creation and distribution. As AI tools become more advanced, brands can produce engaging videos faster, smarter, and more cost-effectively than ever before. Below are some key shifts driving this transformation:
1. Advertiser momentum
GenAI adoption among advertisers is accelerating, with projections showing it will power 40% of all video ads by 2026, according to a report by the Interactive Advertising Bureau and eMarketer (iab.com, emarketer.com). Meta is heavily investing in AI, aiming for a $28 billion annual ad revenue boost by 2030, largely driven by better targeting and higher ad conversions through AI-powered Reels (investors.com). This momentum signals a major shift in how brands strategize and deliver video campaigns.
2. Content creation trends
A growing group of freelance editors, known as "Clippers," is reshaping video marketing by repurposing long-form videos into viral short clips, as reported by the Wall Street Journal (wsj.com). Their fast-paced editing style highlights the demand for automation in the industry, making tools that speed up production more valuable than ever. This trend favors platforms offering AI-driven cutting and formatting for social media-ready videos.
3. Creative & tech fusion
Video platforms are increasingly merging AI with creative workflows to enable dubbing, translation, and end-to-end automation. This evolution paves the way for a "zero-barrier creativity" era, where content creation becomes accessible to everyone. Tools like CapCut are at the forefront, allowing users to produce professional videos without needing advanced editing expertise.
To sum up, AI has rapidly evolved from being a background assistant to becoming the central engine of modern video marketing. It's no longer just about helping with edits; it now drives creativity, personalization, and speed in content production.
To embrace this shift, download CapCut, which offers powerful tools like AutoCut for instant editing, AI-powered templates for quick customization, and built-in music syncing for dynamic storytelling. Marketers and brands that start experimenting with AI-driven video creation today will be better equipped to capture attention, engage audiences, and stay ahead in the fast-changing digital landscape.
