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Shopify and StoreHippo are ideal for fast-growing or large online stores.
Wix, Instamojo, and Dukaan suit small sellers and visually appealing shops.
WooCommerce, Magento, and ONDC help with advanced customization and broader reach.
Online shopping has become a standard part of life in India. From clothing and groceries to electronics and books, nearly everything is available online. Each online store relies on a website builder to function. These tools allow businesses to create and manage stores without extensive technical knowledge.
The best E-commerce website builders in India 2025 provide entrepreneurs with tools to launch and scale digital stores. In 2025, Indian businesses will have a wide range of options. Some platforms cater to small sellers, while others are designed for large businesses with extensive inventories. Here are the top e-commerce website builders in India this year.
Shopify is one of the most used platforms for online stores. It is popular because it is easy to create a store, add products, and connect to payment options like Razorpay and PayU. Plans start at around Rs. 1,499 per month. Shopify is well-suited for stores that want to grow quickly and efficiently handle large volumes of orders.
Wix is suitable for stores that require a visually appealing appearance. It comes with many ready templates and a drag-and-drop editor that makes designing simple. Plans start at Rs. 250 per month, making it affordable for small shops. It works well for stores with a limited number of products but may not handle huge stores easily.
Also Read: AI-Powered Website Builders: Real Results or Empty Promises?
Zoho Commerce is explicitly aimed at businesses in India, and it recognizes the unique features that companies in India need. It has support for GST invoices, UPI and cash-on-delivery payments, and facilitates delivery management. Plans begin around Rs. 2,000 per month. The design options of Zoho Commerce are not as flexible as those of Wix, but it may work well for small to medium-sized businesses.
Instamojo enables sellers to set up a store in minutes, eliminating the need for technical skills. The basic plan is free with a small fee per transaction. Paid plans range from Rs. 1,000 to Rs. 9,999 per year. It is helpful for freelancers, creators, and people testing a business idea.
Dukaan is designed for micro-sellers who want to set up a store quickly and easily. The platform is mobile-friendly and user-friendly. Plans start at about Rs. 500 per month. Many sellers utilize Dukaan in conjunction with WhatsApp to connect with their customers.
WooCommerce is a plugin for WordPress that provides complete control over an online store. Magento, now known as Adobe Commerce, is suitable for large companies but requires a professional team to manage. Both offer advanced features, but they require technical skills and higher budgets.
For existing companies that are looking to grow in India and internationally, StoreHippo is a good solution. StoreHippo supports multiple languages, currencies, and marketplaces, and comes with tools for marketing and order management. StoreHippo is chosen by companies that want to sell to a diverse range of customers.
The Open Network for Digital Commerce, or ONDC, enables sellers to reach a broader audience without being tied to a single marketplace. Sellers can list products on multiple apps simultaneously. ONDC is not a website builder, but many platforms now connect with it to increase reach and reduce costs.
Many retailers rely on Top Online Store Builders for user-friendly designs and seamless integrations. Affordable E-commerce Platforms India help small businesses compete without heavy upfront costs.
For fast growth and big stores: Shopify and StoreHippo
For attractive design and small stores: Wix and Instamojo
For Indian small businesses: Zoho Commerce and Dukaan
For advanced customization: WooCommerce and Magento
For reaching more buyers: ONDC-linked platforms
The Indian e-commerce market is experiencing rapid growth year over year. With today's website builders, it has never been easier for small, mid-sized, and enterprise businesses to sell products and services online.
Each platform (or builder) has its own advantages/disadvantages for businesses. Some platforms have been developed to help vendors scale quickly, while others focus more on design than usability, and still others are based on costs.
Some website builders may be more suitable for smaller sellers, while other companies setting up larger stores with more customization options might find more advantages with specific platforms.
No matter what your business size, budget, and goals are, you can find a website builder that suits your business. The growing demand for online stores among small businesses has led startups to develop website builders specifically designed to support small businesses and e-commerce ventures.
