.png){kind=logo}
Prime Day 2025 runs four days long, from July 8 to 11.
Early deals already offer up to 80% off on top brands.
Smart tricks can help shoppers secure the best Prime Day bargains.
Amazon Prime Day is one of the year's most anticipated shopping events, featuring exclusive discounts on Prime. This year's sale promises to be the longest yet, spanning four days from July 8 to July 11.
Shoppers are already scouting for early deals, with some offering up to 80% off popular brands. Although these deals typically expire at the start of the main event, they enable savvy buyers to plan ahead and snag the best bargains.
Prime Day 2025 duration is from Tuesday, July 8, midnight (Pacific Time) to Friday, July 11, at 11:59 p.m. PT, marking four days, double the usual two days.
The extended duration gives customers more time and flexibility and reduces the chaos of flash deals lasting just minutes. Amazon launched this new strategy to support inflation-conscious consumers.
Amazon’s early Prime Day deals are active now, featuring savings from June 23 through July 6. People can unlock great deals on Amazon devices, small-business products, and home goods.
Many early offers include:
Tech devices like Kindle, Echo, and smart locks
Home essentials such as kitchenware and vacuums
Fashion, beauty, and fitness products
Some deals, including those with big brands like Apple, Coach, Dyson, and Tarte, offer discounts of 70-80%. Smaller retailers also get exposure through early deals.
To steal the best deal, the consumers must follow these Prime Day shopping tips.
To add items to the Amazon list, one must enable Deal Alert to track discounts when Prime Day starts. Alexa can also notify them with price drop alerts.
Amazon unlocks themed daily deals every midnight PDT, where shoppers can find these limited-time deals on fresh items throughout the four days.
Prime members can get help from Amazon’s AI assistant, Rufus, to get great deals and personalized suggestions. The use of interest-based deal recommendations helps them find items relevant to their interests.
Also read: Amazon's Rufus: Your Personal Shopping AI Assistant, Now in India.
By purchasing early deals now, one may score interesting discounts on valuable products before Prime Day begins. This guarantees the best collections and deals.
Small trades account for more than 60% of Amazon's sales. Prime Day features these sellers with special section access and badge labels.
Customers are advised to mark July 8-11 on their calendars, but start checking deals from June 23 to July 6 for early discounts. Amazon deal alerts and features can help one stay updated.
Every year, Prime Day brings impressive savings. Last year, Amazon hit $14.2 billion in Prime Day sales. Independent sellers alone sold over 200 million items during last year’s sale.
Prime Day rivals Black Friday in scope, and last year in the UK, Prime Day helped members save around £200 each. This year, the four-day format aims to extend these savings and convenience.
Also read: Amazon Prime Day 2025: Your Ultimate Guide to July's Big Sale.
Amazon Prime Day 2025 promises a four-day shopping extravaganza, featuring early deals, AI tools, and support for small businesses. July 8–11 becomes the ultimate time for shoppers seeking value and variety. Customers can snag the best deals of the year with alerts and smart use of Amazon tools.
Prime members should start preparing now by updating their watch lists, turning on notifications, and exploring early deals. Planning helps secure ultimate deals and ensures a satisfying shopping experience.
