Salesforce Stock: Is it a Good Buy in 2025?

Salesforce is powering the future of enterprise AI with Agentforce & Data Cloud, trading at $231.66
Salesforce Stock: Is it a Good Buy in 2025?
Written By:
Pardeep Sharma
Reviewed By:
Manisha Sharma
Published on

Overview

  • Salesforce stock trades at $231.66 with strong revenue growth and rising AI-driven earnings.

  • Agentforce, AI Tools, and Data Cloud contribute over $1B ARR.

  • SQL Analytics expansion and major acquisitions boost AI and data capabilities.

Salesforce began its fiscal year 2026 with a strong first-quarter performance. The company reported revenue of approximately $9.8 billion, reflecting an 8 % increase compared to the same quarter a year earlier. 

Non-GAAP operating margins reached around 32.3 %, showing effective cost control, while operating cash flow was robust at about $6.5 billion. A significant measure of future business momentum, called current remaining performance obligation (cRPO), rose by 12 % to approximately $29.6 billion - a clear sign of solid near-term revenue visibility. 

Based on this performance, Salesforce raised its full-year revenue guidance to a range of $41.0 billion to $41.3 billion, and lifted its adjusted earnings-per-share (EPS) estimate to between $11.27 and $11.33.

AI Push: Agentforce and Data Cloud

Salesforce has been expanding its artificial intelligence effort, especially through a platform called Agentforce. This tool builds on prior products like Einstein to create intelligent assistants across sales, service, marketing, and other workflows. These AI tools connect deeply with Salesforce’s Data Cloud, which helps gather and organize customer data to make the model more accurate and useful. 

Together, Agentforce and Data Cloud now contribute over $1 billion in annual recurring revenue (ARR). They are being used in thousands of deals, showing that artificial intelligence is becoming a real source of revenue.

Pricing and Packaging Updates

Starting August 1, 2025, Salesforce adjusted prices and introduced new packages specifically designed for tech-savvy users, such as an “Agentforce 1” edition. 

Slack, another Salesforce-owned platform, also gained new features for all paid tiers and tighter integration with Salesforce’s core platform. These changes are aimed at encouraging more businesses to adopt advanced tools, potentially boosting recurring revenue through higher average revenue per user.

Acquisitions and Expansion of Capabilities

Salesforce reentered the acquisition market with renewed vigor in 2025. One major move was the agreement to acquire Informatica for around $8 billion, net of Salesforce’s existing ownership. This move aims to strengthen its data management services, a critical asset for AI products. 

Other deals included the purchase of a startup called Convergence.ai and talks to acquire another company, Waii, which would bolster SQL analytics capabilities inside the Agentforce product. While these acquisitions carry integration risks and increased costs, they align closely with Salesforce’s effort to improve data analytics and AI processing at an enterprise scale.

Also Read - Is Salesforce the Best AI Stock to Buy This Week?

Valuation and Market Standing

After a notable price drop in the 2025 stock market scene, Salesforce’s valuation has come down. The Salesforce stock price now trades at a forward price-to-earnings (P/E) ratio in the low-20s. This is a significant drop from its 2023–2024 levels. 

Different analysts differ in their views: some still think the stock’s fair value is below its current price, while others see potential upside compared with its software peers. Overall, the market appears to be pricing in a more cautious outlook, expecting steady improvement tied to real AI-driven business results.

Shareholder Returns and Cash Flow

Salesforce has actively repurchased its own shares in recent years, especially under pressure from activist investors. Share count is gradually dropping, which helps improve earnings-per-share metrics. These buybacks, along with strong operating cash flow, give Salesforce financial flexibility to invest further in AI and data while still rewarding shareholders.

Market Sentiment and Risks

Salesforce stock often moves with broader tech and market trends. In mid-August 2025, the stock’s decline weighed on indices like the Dow, showing its sensitivity to broad investor sentiment. While strong company performance can counteract these headwinds, upcoming earnings reports and AI adoption indicators are likely to influence analyst and investor positioning.

Also Read: Salesforce Layoffs Paid Off! Its Stocks are Now Ripe for Investors

The Bullish Side

Salesforce remains a dominant platform for customer relationship management. Its broad integration across sales, service, marketing, and now AI tools gives it a unique position in the enterprise software landscape. 

The combination of Agentforce and Data Cloud, along with effective pricing and strong margins, creates a pathway for continued growth. Non-GAAP operating margins above 30 % and a powerful cash generation position the company well for further AI investments or future M&A moves.

The Bearish Side

Concern exists that AI advances may shift value away from application software to underlying infrastructure or specialized providers. If artificial intelligence erodes Salesforce’s competitive advantage in workflow tools, the company must continue to outpace rivals in data quality, integrations, and trust to justify its premium. 

Additionally, acquisitions of large firms like Informatica bring the challenges of integration and execution risk. Slower macroeconomic conditions or longer sales cycles could further pressure growth.

Also Read - Best Stocks to Buy Right Now

Important Metrics to Watch

The next key events will include Salesforce’s second-quarter results, scheduled for September 3, 2025, after the market closes. Investors will watch for new quantification of revenue tied to AI and Data Cloud, updated guidance on cRPO and sales pipeline strength, margin performance, early results of the August pricing changes, and progress on integrating Informatica and other acquisitions.

Final Thoughts

Salesforce in 2025 represents a high-quality enterprise software leader at a pivotal moment. The stock offers a balance of durable revenue, improving profitability, and an ambitious AI roadmap. Trading at a more moderate P/E than in prior years, it may offer compelling value - provided Salesforce continues to execute on AI monetization, sustain growth in performance obligations, and successfully integrate recent acquisitions.

If these elements fall into place, Salesforce’s valuation could expand again in 2026 and beyond. Until then, caution combined with selective accumulation in portfolios seeking exposure to enterprise AI seems reasonable. The September 3 earnings release will likely serve as a critical inflection point.

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