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In an era where human lives are increasingly dependent on the online world, digital identity has become a cornerstone of security and access. From banking to hotel check-ins, data is constantly exchanged, but often without adequate protection. In this episode of the Analytics Insight podcast, host Priya Dialani speaks with Naman Mishra, Founder and CEO of Sedax, about how blockchain and privacy-first innovation are reshaping authentication systems for a safer digital future.
Sedax is leading the charge in developing scalable, secure, and user-centric identity systems that eliminate the need for exposing personal information to third-party vendors during KYC processes.
Digital identity includes everything from usernames and passwords to biometrics and behavioral traits. However, unlike traditional physical documents, these digital markers are dynamic and require advanced protection. With increasing cyber threats and privacy concerns, authentication technologies are evolving fast to meet modern demands.
“Right now, users often hand over their Aadhaar cards, driving licenses, or PAN cards to strangers at hotels or stores with no liability attached,” says Naman Mishra. “There’s a real risk in that—data can be misused, copied, or leaked without the user even knowing.”
The gap is especially apparent in India, where KYC (Know Your Customer) is mandatory for many services but lacks consistency across sectors. While government-regulated sectors like banks and telecom use licensed verification systems, others like gold retail and hospitality rely on insecure, unlicensed KYC methods—exposing personal information without accountability.
Mishra points out that this patchwork approach to identity verification creates serious vulnerabilities. That’s where Sedax saw a game-changing opportunity: what if users could verify their identity securely, without ever surrendering personal documents?
To address this challenge, Sedax is created, a blockchain-based KYC platform that allows users to verify their identity without exposing or storing personal data. “It’s a zero-exposure model,” says Mishra. “No hard copies, no third-party data storage, and no privacy compromises.”
Sedax enables users to prove their identity digitally using cryptographic proofs stored on a decentralized blockchain system. The verifier receives confirmation of authenticity, but never accesses the actual data. This makes Sedax particularly valuable in sectors like hospitality, retail, and fintech—anywhere a quick, secure ID check is needed.
As the CEO, Mishra also leads strategic partnerships with government agencies to bring Sedax into licensed KYC sectors and expand its regulatory alignment. “We work across both licensed and unlicensed spaces,” he explains. “Our goal is to build flexible KYC models that adapt to each scenario without compromising user privacy.”
The platform’s reliance on blockchain eliminates the need for centralized servers, further reducing the risks of hacks, data breaches, and internal misuse. This decentralized framework ensures trust, transparency, and control, empowering users to take ownership of their identity data.
Sedax’s privacy-focused authentication model is already showing strong potential across multiple domains:
Eliminating data leaks: With no hard copies or server storage, users are no longer at risk of having their data misused by unauthorized actors.
Boosting user trust: Sedax builds transparency into every transaction, assuring users that their personal details stay protected.
Scaling securely: Sedax is designed to integrate with various organizational systems, from hotels to financial institutions, allowing fast and scalable deployment.
What makes Sedax’s approach unique is its focus on tailoring KYC to specific business needs. “No two KYC requirements are the same,” Mishra notes, “So we build modular, privacy-first solutions that fit different environments and workflows.”
As digital interactions become more embedded in everyday life, protecting one’s identity is no longer optional—it’s critical. With innovations like Sedax, founders like Naman demonstrating how blockchain can deliver the trust, flexibility, and security that modern authentication requires.
“We’re not just solving a tech problem—we’re solving a trust problem,” concludes Naman Mishra, adding, “And blockchain gives us the tools to do that at scale.”
