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In a fast-changing business environment, Strategic Response Management (SRM) has transformed from a tactical necessity into a key growth driver. However, many organizations still rely on fragmented, manual processes that can't keep pace with increasing complexity. AI-enabled platforms enable businesses to shift from reactive to proactive, strategic approaches to managing proposals, bids, and tenders.
In the latest episode of Analytics Insight podcast, host Priya Dialani speaks to Ganesh Shankar, the CEO and Co-Founder of Responsive, a pioneer in AI-powered SRM as they discuss on market insights. “To win today is about much more than just speed; it needs intelligence, collaboration, and strategic foresight embedded in every response,” Ganesh emphasizes while speaking about the current market scenario.
The CEO and Co-Founder of Responsive says, “So many companies still view proposal management as a last-minute scramble. It’s like trying to win a race without training.” Siloed teams, inconsistent content, and long review cycles waste time and resources. In fact, this fragmented approach leads not only to delays but also lowers the quality and effectiveness of responses.
The AI-driven platform of Responsive tells a completely different story. The AI accelerates every process, right from first-draft automation to curation of trusted content and maintaining tone consistency. “AI not only makes the process faster but also allows the teams to give more attention to the value and creativity that are strategic,” the Responsive CEO clarifies. For smaller companies, the reduction in “time to first draft” is very noticeable, while big companies save up to thousands of hours and realize scalable collaboration.
Ganesh Shankar, the driving force behind Responsive’s innovation, imagines that SRM will evolve beyond task management to become a proactive strategic partner that anticipates buyer needs through data insights, automation, and expert knowledge, creating compelling stories with precision. “When SRM is intelligent,” he says, “teams stop reacting and start leading.”
At the core is an enterprise knowledge base, dynamically enhanced by AI’s unique ‘trace score’ to rate content on trustworthiness and relevance. This makes sure every response is fast but reliable and aligned with company values. “We blend AI efficiency with human empathy to preserve authenticity,” stresses Responsive Co-founder.
Despite AI’s power, human judgment is crucial. Responsive’s workflows incorporate multi-level reviews to maintain brand voice and emotional connection to winning hearts and deals. “Authenticity is non-negotiable,” Ganesh Shankar asserts. “AI is a tool; humans provide soul.”
Going forward, Responsive introduces Responsive Light for SMBs to be more agile and quick, and Agent Studio, a no-code AI builder to create custom intelligent agents. These will democratize AI and raise the bar on SRM across industries.
Ganesh, the strategic mind steering Responsive, further states, “Companies adopting AI-driven SRM today will have the upper hand in future competition.” To him, the transition from an automatic response to a smart one, along with the handling of proposals, is a tremendous chance, making it difficult to tell who the leaders are and who the followers in the digital era.
