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India’s casual sporting culture is shifting fast, and AI is at the heart of this transformation. With live predictions of match results, customized player analysis, and more, technology is helping to erase the thin line between amateur and professional sporting engagement.
In this episode of the Analytics Insight podcast, host Priya Dialani speaks with William Mabra, Founder of ATSWins, to explore how AI is helping sports bettors gain an edge and why it’s changing the balance of power with sportsbooks.
William Mabra explains that ATSWins, launched in early 2024, was built to remove human bias from betting predictions. The platform uses AI to analyse player stats, injuries, weather conditions, and historical trends, with no affiliations to sportsbooks. “Our aim is simple: help bettors find a statistical edge without pushing them towards human handicappers or affiliate deals,” he says.
AI has also transformed efficiency. “Twenty years ago, analysing one game could take 30 minutes across multiple sites,” Mabra notes. “Now, with AI, you can scan several games in five minutes.”
Live betting is booming, with over 54% of global bets now placed in play, peaking at 70% in some countries. Sportsbooks use AI to set odds and balance betting action, ensuring profits through commissions.
Bettors, however, use their own AI tools to focus on a few games where statistical data suggests an advantage. “It’s a constant cat-and-mouse game,” says Mr. Mabra. “Sportsbooks look to manage risk on every game, while bettors target specific opportunities.”
With over 1,300 subscribers and growing, ATSWins stands out for relying solely on AI insights and subscription revenue; no ads, no sportsbook commissions. As Mabra puts it, “We’re here to help people beat the sportsbooks, not partner with them.”
In an age where data can decide the outcome before the first whistle, AI isn’t just part of the sports betting game; it’s rewriting the rules.
