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Apple is likely to unveil its newest smartphone series on September 9 or 10, 2025, along with new Apple Watches.
iPhone 17 Pro may start at Rs. 1,45,990, with the Pro Max at Rs. 1,64,990, featuring design and performance upgrades.
All models could get ProMotion 120Hz displays, a 24MP front camera, and significant rear camera improvements.
Apple’s biggest event of the year is almost here, and the spotlight is firmly on the iPhone 17 series. If the usual launch cycle holds, the curtain will rise in the first week of September 2025. Bloomberg’s Mark Gurman hints at September 9 or 10 as the likely dates for Apple’s keynote.
The tech giant is ready to unveil not just its new iPhones, but also the next-generation Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3. Let’s take a look at what the device lineup has to offer for buyers and Apple enthusiasts.
This year’s lineup is expected to bring four distinct models:
iPhone 17 (standard)
iPhone 17 Pro
iPhone 17 Pro Max
iPhone 17 Air – a slimmer mid-tier model replacing the Plus version.
iPhone 17 Air has sparked particular interest. Initially rumored to be a premium device sitting above Pro Max, the latest information suggests it will instead be positioned between the standard model and the Pro series, offering a larger screen and enhanced features without the Pro-level price tag.
Also Read: iPhone 17 Pro Max: Check Price in India, Dubai with Detailed Specifications
Indian buyers can expect the following starting prices:
iPhone 17 Pro – around Rs. 1,45,990
iPhone 17 Pro Max – around Rs. 1,64,990
Prices for the other models have not yet been confirmed, but they are expected to stay comfortably below the Pro models.
Every iPhone 17, from the base model to Pro Max, might get the ProMotion treatment. With a 120Hz refresh rate on LTPO OLED screens, scrolling will feel effortless, animations will be more fluid, and everything on the display will be enhanced.
Pro and Pro Max: retain their 6.3-inch and 6.9-inch displays.
iPhone 17 Air: expected to provide a balanced display between the Pro variants
Standard iPhone 17: may grow to 6.3 inches, matching the Pro.
Insider sources state that Apple is giving the Pro model a fresh twist, literally. The frame could be split between sleek glass and sturdy aluminium, tough enough for everyday knocks but still friendly with MagSafe accessories. The square camera bump might be removed to make way for a horizontal pill-shaped setup that could also show up on the Air model, too.
Powering iPhone 17 Pro is Apple’s next big leap, the A19 Pro chip. Made using TSMC’s 3nm magic, it promises a serious speed boost while sipping less battery. And here’s a first for iPhones: up to 12GB of RAM, perfect for juggling apps, playing demanding games, and unlocking the full potential of Apple Intelligence.
The iPhone 17 series will see significant camera improvements:
Front Camera: All models could move from a 12MP to a 24MP sensor, ensuring sharper selfies and more flexible cropping.
Pro Max: Three 48MP lenses: Wide, Ultra Wide, and a Tetraprism Telephoto with 8K video recording support.
Pro Models: Potentially debuting a mechanical aperture, allowing photographers to control light intake and depth of field like never before.
iPhone 17 Air: Single 48MP rear camera.
Standard Model: Dual-lens system with Wide and Ultra Wide cameras.
The Pro series alone will carry the highly desired 5x telephoto optical zoom.
Also Read: iPhone 17 Pro Could See First Major Price Hike Since iPhone X Launch
Apple looks set to bring major changes to the industry through the iPhone 17 Pro launch date and its device lineup. The tech leader is introducing premium perks, like buttery-smooth ProMotion screens and sharper cameras, to every model.
The company is going all out on the Pro range with mechanical apertures, 8K video recording, and serious performance upgrades. If the leaks are right, September 2025 could be the most exciting iPhone moment India has seen in years.
