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Apple's highly anticipated iPhone 17 series is expected to make its global debut on September 9, 2025. However, a recent leak suggests that customers will have to pay higher prices for the new models. According to Chinese tipster Instant Digital on Weibo, Apple is likely to raise the prices by $50 (approximately Rs. 4,400) for each model in the series.
iPhone 17 launch event is expected to reveal some groundbreaking updates in both hardware and software.
If the leak is accurate, iPhone 17 price will begin at $849 (approx. Rs. 74,000) and iPhone 17 Air at $949 (approx. Rs. 83,000). The premium iPhone 17 Pro and Pro Max may cost $1,049 (approx. Rs. 92,000) and $1,249 (approx. Rs. 1,09,500) respectively. Analysts say the price increase is due to the rise in the cost of components and China tariffs.
Storage capacity is one of the top-notch upgrades in this year’s Pro family. Apple is reportedly dropping the 128GB starting model for iPhone 17 Pro, with 256GB becoming the base option, aligning with Pro Max. The change could validate the premium pricing, especially for heavy users needing more storage for high-resolution videos, photos, and apps.
Performance, however, is also set to take a quantum leap, with the phone's Pro variants predicted to get serious design updates, more rapid processors, better cameras, and AI-enhanced features. The Pro series seems to be the tech giant’s strongest play this year for those looking to upgrade with a full bang.
The smartphone giant’s mid-range debut, iPhone 17 Air, might steal the show for a different reason: It is rumored to be the thinnest iPhone ever manufactured. At 5.5mm thick, Air might redefine portability without sacrificing flagship-grade features, such as offering exciting RAM and storage variants from 8GB to 12GB RAM and 128GB to 512GB storage.
This delicate form factor will attract those who value design simplicity while seeking a high-performing device.
The base model of iPhone 17 is expected to closely follow last year's design, unlike the Pro and Air variants. While it will likely include some impressive upgrades, early rumors suggest that it may not undergo major changes in features or design.
With up to 2TB of capacity, Apple iPhone 17 Storage options will cater to every type of user. That said, the $50 price increase might put the test of loyalty for customers seeking value instead of best-in-class specs.
Also Read: iPhone 17 New Leak Reveals Bigger Screen, Faster Refresh Rate, and More
The Wall Street Journal reports that Apple’s pricing strategy depends on the increasing manufacturing costs, the drive for next-generation components, and general macroeconomic forces. With tariffs and supply chain expenses building, the company seems to be positioning its price to mirror its premium brand strategy while still providing headline upgrades in some models.
With only weeks to go until release, the iPhone 17 series is shaping up to be a mixed bag: incremental changes for the main model, extreme thinness for Air, and high-end strides in storage and performance for the Pro line. Whether the price increase will be received positively or with skepticism depends on how effectively Apple fulfills its promises of improvement.
