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Franklin Templeton has launched its long-awaited XRP exchange-traded fund on NYSE Arca, creating a regulated entry point for US investors seeking exposure to the XRP token. The debut adds another major issuer to the growing list of firms building crypto-focused investment products. Demand for regulated digital-asset access continues to rise as institutions widen their interest in blockchain-linked assets after recent legal clarity.
Franklin Templeton enters the XRP ETF sector beside Bitwise, Grayscale, Canary Capital, and REX Shares. Each issuer works to meet rising interest from professional investors who want simple and regulated exposure to digital assets. Portfolio managers now gain a broader set of options through Franklin Templeton’s expanding ETF lineup.
The firm currently manages four crypto ETFs: bitcoin, ether, XRP, and a diversified digital-asset fund. These products remove the need for investors to maintain on-chain wallets or handle self-custody processes. Therefore, institutions gain simpler access to blockchain-native assets without taking on technical hurdles.
David Mann, Head of ETF Product and Capital Markets, said XRP plays a role in global settlement infrastructure. His statement reflects the firm’s view that blockchain-based settlement tokens support emerging cross-border payment systems. This view now gains traction across traditional finance as firms study the utility of settlement-focused digital assets.
Ripple’s settlement with the SEC in August 2025 cleared a multi-year legal standoff dating back to 2013. The SEC had accused Ripple of offering unregistered securities, which triggered market uncertainty and widespread delistings. XRP lost significant market value during that period as exchanges removed the token from trading markets.
The settlement ended when Ripple paid a monetary penalty without admitting wrongdoing. This resolution brought clarity to the token’s regulatory status. As a result, firms gained confidence to introduce new XRP products. Grayscale launched its GXRP ETF on the same day by converting its existing trust into a publicly traded fund.
These parallel ETF launches show increasing acceptance of altcoins within regulated investment vehicles. The shift signals growing confidence among financial institutions that XRP now fits within compliant product structures. Could this trend reshape how investors evaluate blockchain assets within mainstream markets?
Franklin Templeton noted that XRPZ supports the firm’s mission to deliver institutional-grade digital-asset solutions. Roger Bayston, Head of Digital Assets, described XRP as a building block for diversified portfolios. He pointed to its role in supporting cross-currency transfers and decentralized networks.
Earlier entrants, including Canary Capital and REX Shares, introduced XRP products as demand for altcoin diversification increased. The XRP Ledger processes high-speed and low-cost international transfers, offering throughput measured in thousands of transactions per second.
XRP’s history includes sharp challenges. The SEC lawsuit in late 2020 erased billions in value and raised questions about the token’s future. That period ended in 2025 with the settlement, which helped rebuild confidence across markets.
Franklin Templeton’s XRPZ Trust marks a renewed chapter for XRP in regulated finance. The arrival of major issuers signals a new competitive phase as firms position themselves for growing XRP ETF demand.
Also Read: XRP ETF Gets a Boost, Franklin Templeton Clears Key SEC Hurdle
Franklin Templeton’s XRPZ launch on NYSE Arca follows Ripple’s 2025 SEC settlement and strengthens institutional access to regulated XRP exposure. Grayscale’s GXRP debut on the same day signals broader acceptance of altcoin ETFs. Investors now gain new ways to enter the XRP market through compliant financial products.
