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Trump Media & Technology Group set February 2, 2026, as the record date for its DJT shareholder token program. The company said registered holders and ultimate beneficial owners with at least one whole DJT share on that date will qualify.
The blockchain-based rewards token will not provide equity in Trump Media. Instead, the company said it may unlock nonfinancial perks, including benefits or discounts tied to its products.
Trump Media & Technology Group said the February 2 record date will determine eligibility for the upcoming token distribution. The company described the initiative as part of its broader blockchain and fintech strategy to increase shareholder engagement.
Trump Media said the token will not represent ownership in Trump Media or any other entity. It also said token holders should not expect profits derived from others’ managerial efforts, and it framed the approach as consistent with public Securities and Exchange Commission (SEC) guidance.
Trump Media spokesperson and investor relations lead at MZ Group, Shannon Devine, told CoinDesk that the company appreciates the SEC’s public guidance on this issue and is following it. Devine added that Trump Media expects to offer periodic rewards to eligible shareholders that “may include benefits or discounts” linked to Truth Social, Truth+, and the upcoming Truth Predict platform.
Trump Media said Crypto.com will mint the non-tradable digital tokens and hold custody until distribution. The company said the tokens will not be transferable and will not be redeemable for cash.
In addition, Trump Media said it will display the tokens on a blockchain after the record date. The company said the process aims to provide transparency on beneficial ownership as of the snapshot date.
Trump Media said the tokens may launch on Crypto.com’s blockchain. It did not disclose the distribution mechanics, total token supply, or a schedule for additional incentives.
Trump Media said it will seek information for eligible holders through broker participants. However, it warned that shareholders classified as objecting beneficial owners (OBOs) could face delays in receiving tokens.
Consequently, Trump Media encouraged shareholders to confirm non-objecting beneficial owner (NOBO) status with their broker-dealer. It also suggested moving shares to a Direct Registration System (DRS) account.
Trump Media named Odyssey Transfer & Trust Company as its transfer agent. The company said it will release more details on allocation and distribution after February 2.
Meanwhile, Trump Media said the token program may deliver perks tied to its offerings, including the Truth Social platform and the Truth+ streaming service. It also referenced Truth Predict, a planned prediction market product.
Furthermore, Trump Media tied the initiative to its broader push into blockchain and fintech through its Truth.Fi brand. The company has also cited past work with Crypto.com on prediction market initiatives and crypto exchange-traded funds (ETFs) under the Truth.Fi label and custody solutions.
Trump Media has also referenced a 15,000 Bitcoin (BTC) treasury linked to custody planning, including holdings in CRO tokens, in connection with its crypto strategy. The company did not disclose new figures or timelines beyond the February 2 record date.
Looking ahead, Trump Media said it anticipates making rewards available periodically throughout the year for record-date shareholders. It said those rewards may include benefits or discounts tied to Truth Social, Truth+, and Truth Predict.
