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The company behind former US President Donald Trump’s official memecoin has launched plans to raise at least $200 million to establish a digital-asset treasury. The fund aims to stabilize the TRUMP token, which has fallen nearly 90% from its peak earlier this year.
Fight Fight Fight LLC, led by longtime Trump associate Bill Zanker, is spearheading the fundraising campaign, according to Bloomberg. Sources familiar with the matter said the target could reach up to $1 billion, depending on investor interest. The initiative remains in the early stages, with no guarantee of completion.
The TRUMP token, introduced earlier this year, surged to an all-time high of around $75 before retreating sharply to about $8, according to CoinMarketCap data. Over the past month, it has declined a further 10%, reflecting weaker investor sentiment.
Fight Fight Fight LLC intends to utilize the proposed treasury to acquire and hold TRUMP tokens, thereby stabilizing the token’s market price. The approach reflects the attempts of other digital assets projects that believe in buying back to minimize fluctuation and reinforce their trust.
Market analytics firm Messari estimates that 35% of the TRUMP token’s supply, valued at approximately $1.5 billion, is currently unlocked and tradeable. The remaining 65%, around 800 million tokens, is held by Trump-linked entities and subject to vesting schedules.
The management of this Company is confident that a strong treasury foundation would provide a reserve to protect the value of the token during market fluctuations. Nevertheless, analysts have pointed out that concentrated ownership and low liquidity may continue to pose significant operational challenges in terms of long-term stability.
The memecoin’s recent controversies have caused political and legal concerns. In May, Trump hosted a private dinner with about 220 TRUMP token holders, including Tron founder Justin Sun. The event, organized under the “Fight Fight Fight” banner, faced protests from over 100 demonstrators, accusing the initiative of “crypto corruption.”
Following the gathering, 35 US House members urged the Department of Justice to review whether the dinner violated federal ethics or bribery laws. Trump also faced criticism for appearing at the event behind a lectern bearing the official presidential seal, which could breach federal regulations.
Under scrutiny, Fight Fight Fight LLC's fundraising strategy is a bold move designed to rebuild investor trust and place the token within a more organized financial system. Like other Trump-related projects, such as World Liberty Financial, the project highlights the growing popularity of politically branded digital assets, even as the market remains volatile.
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