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Tether committed $150 million to acquire a minority stake in Gold.com, expanding its presence in the gold market as demand for safe-haven assets accelerates. The deal gives Tether a 12% stake in Gold.com and follows a sharp rally in gold prices that pushed the metal above $5,000 per ounce last week. Gold.com shares rose 6% in after-hours trading on Thursday after the announcement reached markets.
The partnership links stablecoins, tokenized gold, and physical bullion at a time when blockchain-based gold markets show rapid growth. Tokenized gold market value expanded from $1.3 billion to more than $5.5 billion during the same period. Tether’s gold-backed token XAUT now represents over 60% of that market and holds physical backing in Swiss vaults.
As gold prices climb and digital tokens gain traction, can stablecoins reshape how investors access traditional stores of value?
Under the agreement, Tether plans to integrate its gold-backed token XAUT directly into Gold.com’s infrastructure. This step will allow users to interact with tokenized gold through the Gold.com platform. The integration connects blockchain-based exposure with long-established bullion services.
The companies also plan to explore purchases of physical gold using Tether’s dollar-pegged stablecoin USDT. They will also examine the use of USAT, Tether’s newly launched U.S.-regulated stablecoin. These options could widen how investors move between digital assets and physical gold.
Gold.com operates across gold, silver, platinum, and palladium markets. The company provides logistical support, financial services, and minting capabilities for rare coins and currency, tracing its origins to 1965. It serves consumers, collectors, and institutional clients worldwide.
Tether’s investment arrived during a period of heightened interest in safe-haven assets. Gold prices surged as investors sought protection amid monetary stress and geopolitical uncertainty. At the same time, tokenized commodities attracted growing institutional attention.
Paolo Ardoino, CEO of Tether, described gold as a long-standing store of value during unstable periods.He stated that gold exposure serves as a hedge and a long-term allocation for the company and its users. His remarks framed the move as protective rather than speculative.
The Gold.com deal forms part of a broader diversification strategy beyond USDT. Earlier Thursday, Tether announced an investment in Anchorage Digital. Anchorage Digital acts as a key partner in the rollout and custody of USAT.
Greg Roberts, CEO of Gold.com, said the investment supports the firm’s vertically integrated bullion strategy. He noted that the deal expands Gold.com’s reach into digital gold and stablecoins. The funding enables the company to develop its category-leading brand portfolio through flexible funding. Tether enhances its ecosystem through its stablecoin and tokenized gold and physical bullion platform connections.
The partnership enables users to transfer their assets between stablecoins and gold holdings without difficulties. The structure enables multiple paths for liquidity distribution to be established between the two market sectors. The industry now moves towards tokenized real-world assets.
Crypto companies use these structures to gain institutional funding while they reduce their price fluctuations. Tether's investment in Gold.com positions the company between conventional bullion operations and blockchain-based financial systems.
Read More: Gold Prices Soar Amid Rising Geopolitical Tensions and Safe-Haven Demand
Tether invested $150 million for a 12% stake in Gold.com as gold prices surged and tokenized gold markets expanded. The deal links XAUT tokenized gold with physical bullion and explores USDT and USAT gold purchases. Together, the moves signal deeper integration between stablecoins and traditional safe-haven assets.
