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Steak ’n Shake has announced that it will build a strategic Bitcoin reserve using the cryptocurrency received via its US restaurants’ sales. The fast-food chain stated that all Bitcoin payments received at its locations will be deposited directly into the company's new treasury. For every “Bitcoin meal” sold, the burger chain will also donate 210 sats (roughly $0.23) to OpenSats, a nonprofit that supports open-source development for Bitcoin.
The company declared that payments received in Bitcoin at nearly 400 US locations will feed the reserve and reward customers. Patrons who buy either the “Bitcoin Steakburger” or the “Bitcoin Meal” and upload their receipt at bitcoinmealdeal.com may claim $5 in Bitcoin via the Fold app. The promotion runs for a limited time and links dining with digital-currency adoption.
Fold’s CEO, Will Reeves, explained that their gift-card marketplace integrates with retail and dining brands, enabling customers to earn Bitcoin in simple, safe, and rewarding ways. He said this step shows how Bitcoin can fit naturally into everyday spending. The burger chain allowed Bitcoin payments earlier this year and says some of its year-over-year sales growth came from the Bitcoin community.
Unlike other firms that raise funds to purchase Bitcoin, Steak ’n Shake’s reserve will consist of the cryptocurrency earned from customer payments in its restaurants. Furthermore, the company will contribute 210 sats from each qualifying Bitcoin meal to OpenSats, supporting contributors to Bitcoin Core and open-source Bitcoin development. The donation applies to every Bitcoin-meal purchase under the campaign.
The burger chain had considered adding Ethereum payments but abandoned that plan after backlash from the Bitcoin community. The focus remains solely on Bitcoin. According to the company, a specially stamped Bitcoin logo bun marks the Bitcoin Steakburger, celebrating five months of Bitcoin payment acceptance.
This initiative suggests mainstream brands are exploring digital currency integrations beyond simple payment acceptance. Steak ’n Shake couples its Bitcoin strategy with consumer incentives and real-world dining experiences. The company frames this move as the “first in a series of mainstream partnerships” that will help people earn Bitcoin through ordinary purchases.
By tying payments, rewards, and charitable donations into a single campaign, the chain offers a model for how digital currency can be integrated into retail and food service. Will this encourage other chains to adopt similar reserves or reward structures using cryptocurrency?
Steak ’n Shake’s Bitcoin reserve marks a new phase in crypto adoption through real-world payments. By rewarding customers with Bitcoin and donating to OpenSats, the company blends commerce, innovation, and philanthropy - proving digital assets can thrive in everyday spending.
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