.png){kind=logo}
The Indian tablet market recorded a sharp fall in Q3 2025. Total shipments dropped to 1.33 million units. This marks a 19.7% decline from last year, as stated in the latest IDC report. The fall came mainly from weak commercial demand, even as the consumer side saw stronger activity.
The market saw mixed trends. Detachable tablets grew 7.3%, driven by growing interest in work-friendly devices. However, slate tablets dropped 29.4%, which pulled down the total market.
The consumer market showed positive movement. Shipments grew 13.5% year over year. Higher festive sales, heavy discounts, bank offers, and new model launches pushed demand. Online growth rose 53.9%, making e-commerce the strongest channel. Brands pushed more stock into online platforms to benefit from festivals and sale events.
The shipments in the commercial market dropped 53.5%. The delays in government tenders led to a 61.9% fall in the education sector. Small offices and businesses also reduced their purchases by 47.9% because of tight budgets and longer device replacement cycles.
Samsung continued to lead the Indian tablet market. The company shipped 500 thousand units and held a 37.5% share. Lenovo came second with 224 thousand units and a 16.8% share, followed by Xiaomi with 207 thousand units and a 15.5% share. Apple moved down to fourth with 123 thousand units and 9.2% share. Acer followed with 105 thousand units.
IDC analyst Priyansh Tiwari said strong festive sales helped tablet demand, especially in smaller cities. Currently, tablets are being used for office work and entertainment. Users prefer detachables because they are compatible with keyboards and styluses, and are easy to handle.
The numbers show a market with two clear directions. Consumers are growing due to festive demand and online deals, while the commercial side is experiencing a dip because of budget cuts and delayed tenders. Online growth is rising rapidly and shaping buying trends nationwide.
The Indian tablet market now needs better planning from brands. Companies offering affordable detachable models and a strong online presence may see better growth. Brands dependent on education and office demand may face challenges in the coming months.
The Q3 2025 results indicate a rapidly changing market. Samsung is still the leader, while Lenovo and Xiaomi are getting closer, and Apple is the one that requires new energy to enhance its status and position. The IDC report offers a clear roadmap for vendors and channel partners aiming to navigate the current slowdown.
Also Read – Stock Market Update: Nifty 50, Sensex Eye Steady Start as Markets React to RBI Policy Support
