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Pop star Dua Lipa has filed a $15 million lawsuit against Samsung Electronics. Reportedly, the tech giant has been accused of unauthorized use of her image on television packaging in the United States. The popular singer has alleged that Samsung used her photograph to market TVs without her consent.
According to reports, the lawsuit was filed in a California federal court. Dua Lipa said that Samsung used a backstage photograph of her on cardboard television boxes sold across the US market. The image allegedly appeared prominently on the packaging and created the impression that the singer endorsed the products.
The photograph was allegedly taken backstage at Austin City Limits in 2024. Her legal team complained that Samsung commercially benefited from the image without seeking permission or entering into a licensing agreement.
Dua Lipa's legal team explained that her public persona has substantial monetary worth. Her legal team argued that the alleged activities damaged her brand, creating false impressions about her business links to Samsung. In compensation for the damage, Dua Lipa is seeking at least USD 15 million. The complaint includes
Allegations of copyright infringement.
Trademark violations
Breach of publicity rights
Reportedly, Dua Lipa’s team first discovered the problem in June 2025. They sent cease-and-desist notices to Samsung. The complaint showed that the company kept selling its products. The filing contained screenshots of social media reactions that were related to the television packaging. Some users said the singer's appearance made them interested in buying the TVs.
Her legal team used these comments to argue that the image carried promotional value, boosting Samsung's sales. However, Samsung has not issued a detailed public response to the allegations so far. The company has declined to comment since it currently faces legal proceedings. As of now, Dua Lipa's team has not provided any official updates on the lawsuit.
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