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Samsung has launched a new feature called Samsung AI Soccer Mode in India during the FIFA 2026 season. The company has also introduced exciting Vision AI TV offers for football fans across the country.
The new feature aims to improve how matches look and sound on large screens. Samsung also started the “Big Game, Bigger Screen, Biggest Moments” campaign to promote its latest Vision AI TV lineup.
Samsung AI Soccer Mode works by studying scenes in real time and improving them instantly. It makes player movement smoother and helps viewers track the ball easily during fast action moments. Colors look brighter and more natural, especially the green field and team jerseys.
Sound also gets better with this feature, as it balances commentary, crowd noise and stadium sounds clearly. The result creates a more real and stadium-like experience at home.
Vision AI TV models also include smart tools like AI Upscaling Pro and Color Booster Pro. These tools improve video quality, even when the original content has lower resolution. AI Sound Controller Pro adjusts audio levels automatically for better clarity.
Samsung has added its Vision AI Companion platform, which brings together Bixby, Perplexity and Microsoft Copilot. This system offers a smarter and more interactive viewing experience while watching matches.
The company has also introduced strong offers under this campaign in India. Buyers can get a free soundbar worth up to Rs. 92,990 on select models. Some customers may also qualify for a complimentary TV worth up to Rs. 2,14,990.
Samsung offers up to 20% cashback on selected purchases. Easy payment options include zero down payment and EMI plans up to 30 months. These benefits help reduce the overall cost of upgrading to a large screen Vision AI TV.
The TVs come in sizes above 75 inches and include services like Samsung TV Plus and Samsung Care+. Samsung has also promised up to seven years of software updates for selected models, which adds long-term value.
TV brands are now focusing more on AI features to stand out in the premium segment. Samsung has used this trend well by adding sports-focused technology during a major global football event.
Samsung is locking down India’s premium TV market by matching specialized sports tech with aggressive retail discounts. The brand's AI Soccer Mode dynamically enhances match visuals and stadium crowd audio, while concurrent Vision AI deals slash the price barrier on high-end hardware built for long-term software support.
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