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Sony has launched the BRAVIA 7 II TV series featuring True RGB technology, aiming to deliver improved color accuracy, immersive visuals, and a premium home entertainment experience in the growing smart TV market. The biggest talking point here is Sony’s brand-new proprietary RGB Backlight Master Drive Pro technology, which independently controls red, green, and blue light sources with extreme precision.
Sony India has officially launched the BRAVIA 7 II, its first-ever True RGB LED television, marking what could genuinely be the most significant leap in LCD TV technology since quantum dots arrived on the scene.
Conventional Mini LED and QLED televisions use white LEDs covered with colour filters to produce their picture. In True RGB technology, each individual LED in the BRAVIA 7 II’s backlight contains three separate red, green, and blue diodes that are driven independently. The result is a colour that is purer at the source. It translates to richer contrast, less blooming around bright objects, and a dramatically wider colour volume than what standard Mini LED displays can achieve.
Check out the key features of the latest smart TV.
Sony BRAVIA 7 II True RGB TV India price starts at Rs. 2,21,990 for the 55-inch variant, with the 65-inch model priced at Rs. 2,74,990.
BRAVIA 7 II is available in five screen sizes. The 55-inch (140 cm) model carries a best buy price of Rs 2,21,990, while the 65-inch (165 cm) model is priced at Rs 2,74,990. The 75-inch (190 cm), 85-inch (215 cm), and 98-inch (248 cm) variants are coming soon, with the 98-inch model expected in July 2026.
Pre-booking for both sizes begins from May 28, 2026, across Sony retail stores, the ShopatSC.com portal, and major e-commerce platforms.
At Rs 2,21,990, the 55-inch model feels premium, but for buyers who want the absolute cutting edge of LCD television technology without stepping up to an OLED, the Sony BRAVIA 7 II makes a compelling and well-timed case for itself.
Premium TV demand continues rising as consumers increasingly invest in larger screens, advanced display technologies, and immersive home entertainment setups. Growth in streaming, gaming, and smart home ecosystems is also pushing brands to deliver more cinematic, AI-powered, and feature-rich television experiences worldwide.
