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Salesforce has committed a $1 billion investment in Singapore over five years in a bid to grow the uptake of its AI agent creation platform, Agentforce. This is aimed at boosting the nation's workforce through the implementation of AI-driven digital workforces, which will assist in solving Singapore's labor issue.
The investment is a part of Salesforce's international AI and cloud growth strategy. The company recently invested US$500 million in Saudi Arabia. It also invested US$500 million in Argentina to continue growing AI and cloud offerings, including Agentforce.
Salesforce has been investing in Singapore for nearly two decades. It established its first overseas AI Research hub in 2019, which has since become a key center for AI innovation. The company’s major clients in Singapore include Singapore Airlines, Grab, M1, FairPrice Group, and Ocean Network Express.
As part of its growth, Salesforce has teamed up with Singapore Airlines to embed its AI technologies. The transaction will include Agentforce, Einstein in Service Cloud, and Data Cloud into the airline's customer case management system. The two companies also intend to create AI solutions for the airline sector at Salesforce's AI Research hub.
Salesforce is restructuring its workforce to concentrate on AI. Reports suggest the company is laying off more than 1,000 employees while recruiting 2,000 experts to sell and market its AI-based solutions.
Salesforce's action is part of a wider trend of the large technology companies making big investments in Southeast Asia. In May 2024, Amazon Web Services (AWS) pledged to invest $9 billion in Singapore to develop cloud infrastructure. Meanwhile, Microsoft pledged US$2.2 billion in Malaysia and US$1.7 billion in Indonesia to drive AI and cloud innovation.
Major investments from Salesforce, AWS, and Microsoft, Singapore is cementing its role as a leading AI and cloud technology hub in Asia. These investments are likely to fuel innovation, workforce change, and enterprise AI adoption in the region.
