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OnlyFans, a subscription site based in the UK that has gained notoriety for its adult content, is reportedly looking to sell itself for US$8 billion. Parent company Fenix International is currently in discussions with a number of groups of investors, including Los Angeles-based Forest Road Company. However, delays in closing the sale have been largely due to regulatory issues and stigma associated with adult content.
Meanwhile, in a latest development, UFC legend Conor McGregor has reportedly expressed that he is potentially involved and in 'serious talks' to purchase OnlyFans. Rumors began after he shared the update on his Instagram account, but there has been no official confirmation of his involvement in the potential deal.
Conor McGregor hinted at being in "serious talks" to buy OnlyFans, the UK adult content subscription platform now reportedly valued at €7 billion. The UFC star gave the update on Instagram, while no official confirmation has been made on McGregor's buy-in status. While Fenix International, parent company of OnlyFans, continues to engage with multiple groups of investors to finalize a sale, delays in closing a sale on the platform have occurred, largely affected by its X-rated reputation and regulatory concerns.
Owner of OnlyFans, Leonid Radvinsky, has made over US$1 billion in dividends since he bought the company in 2018. OnlyFans' revenue for the year ending November 2023 increased 20 percent to US$1.3 billion. With creator payouts of US$6.6 billion, pre-tax earnings were US$658 million. The platform has more than 4 million content creators and 305 million registered users, which is considerable growth from earlier years.
The regulatory environment has grown increasingly challenging for OnlyFans, which involves its content moderation and age verification. Ofcom in the UK fined the London-based company £1 million in March 2025 for failing to give the right information on how it ages its users on time. These issues have set off caution among potential investors, making a sale of the business more complicated.
To get its contents in front of more and more eyeballs, OnlyFans has been branching out beyond adult content categories. The company recently launched OFTV, a safe-for-work streaming platform, which houses original shows in fitness, cooking, and musical performances. This platform is largely created to attract a larger audience than adult content.
Forest Road Company has expressed its interest in acquiring OnlyFans, but the sale is not yet finalized; other investment groups are also in talks. As an adult content organization, OnlyFans has constraints for applicants, as certain banks and payment processors would simply not associate or deal with any businesses affiliated with sex work. While observing this, the strong revenue history of OnlyFans is an important factor to be considered in an acquisition.
Considering a potential exit of US$8 billion for OnlyFans, induced by the tremendous growth and profit potential of the platform, exists. Conversely, antitrust concerns and their association with adult content may act to shake up the sale. The efforts to diversify content and reach a more expansive user base may steer investor interest and platform growth prospects.
