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Mahindra & Mahindra (M&M) has reported strong financial performance in Q1 FY26, with its impressive growth in the automotive and tractor segments. The focus on premium products yielded a good volume growth and revenue improvement for M&M, thereby reinstating its position in the market.
In Q1 FY26, M&M’s revenue rose by 25.8% YoY, totaling Rs. 341,430 million, fueled by a 16.9% increase in automotive volumes and a 10.4% growth in tractor volumes. The company’s strategic emphasis on premium SUVs and higher-margin models has resulted in better average selling prices (ASP). The automotive ASP rose by 12.7% YoY, while the tractor ASP increased by 2.2%.
M&M’s SUV sales witnessed an impressive year-on-year increase of 22.4%, helping the company capture a market share of 27.3%, up 570 basis points (bps). The company also leads the Electric Vehicle (EV) segment, with 44.3% market share in the e-SUV category. This growth shows the capacity of M&M to capture demand in both the traditional vehicle market and the electric vehicle market.
The company disclosed Rs. 47,954 million as EBITDA, a YoY growth of 16.5%, though the EBITDA margin has decreased by 113 bps to 14.0%. However, Profit After Tax (PAT) reached 32% YoY and amounted to Rs. 34,498 million, showing that the company's operational efficiency has improved to a great extent. The higher PAT growth is a result of disciplined cost management and higher-margin products.
The key element in M&M's operating success in the automotive space is premiumization. Over the years, the introduction of high-margin SUV models has gone down well with the well-heeled customers, giving M&M a strong position in the premium market. This strategy has improved its operating leverage and leading to better margins and ensuring continued growth in a competitive landscape.
Tractor sales of M&M witnessed a volume growth of 10.4% YoY. With strong rural demands and increasing purchasing power in agricultural regions, the tractor segment has been a success. The company’s efforts to expand its presence in rural markets have solidified its leadership position in the sector.
Also Read: Mahindra XEV 9e Review: Built on Cutting-Edge Electric Architecture
M&M’s performance in Q1 FY26 signals continued growth, with its focus on premium SUVs and electric vehicles showing strong potential. The company is in a prime position to benefit from strong demand in the automotive and tractor industries. Presently, M&M is rated as a "Buy" by analysts, with a target price of Rs. 4,400. It implies a potential upside of 37.3% against the current market price of Rs. 3,204.
With a strategy centered on premiumization and market expansion, M&M is set for sustainable growth across multiple sectors.
