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Flipkart has launched its pay-per-use premium loyalty programme, Flipkart Black, after transitioning from its free Flipkart Plus tier to a paid subscription. Annual membership packages aim to combine online shopping with exclusive deals on entertainment and travel platforms, catering to India’s rising ranks of regular online buyers and digital content consumers.
Flipkart Black is a paid upgrade of Flipkart Plus that offers an all-in-one shopping discount, streaming, travel, and a priority customer support package.
In contrast to Plus, which is free of charge and gives customers SuperCoins for their loyalty, Black is billed as an all-in-one subscription plan to enhance the online purchasing experience.
A membership of Rs 1,499 for one year is currently on a limited-time launch offer for Rs 990. Once a membership is purchased, it is immediately activated and valid for one year, with no cancellation or refund possible.
The pricing is sticky because it comes bundled with one year of YouTube Premium, which is worth Rs 1,490 by itself. This benefit pays the subscription fee; other benefits become an add-on value.
YouTube Premium is the company’s proprietary ad-free media solution, and Flipkart bundles its service as a key membership feature. Flipkart’s YouTube Premium membership also includes background playback and offline videos.
Additionally, members receive special Black Deals, discounts on premium devices and their lifestyle products, and early access to Flipkart’s Black Billion Days and Big Billion Days.
Additionally, the program improves the Flipkart SuperCoins system by offering a 5% bonus (capped at 100 per transaction) on eligible purchases. Members can redeem these coins on future orders, making shopping a savings opportunity.
As per Black Card membership, when it comes to travel perks, members are given the ‘Cleartrip’ facility, which allows them to change or cancel flights for as low as a Re 1 fee, with usage limits per annum.
In terms of services, Black Card members enjoy priority 24×7 customer care, expedited returns and refunds, and no-strings-attached replacements on purchases of high-value products.
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Flipkart Black is targeted at several user segments:
Regular shoppers enjoy speedier rewards and quicker support.
Heavy consumers on YouTube, for whom Premium viewing is worth the expense.
Travelers who enjoy convenience with low-cost flight adjustments.
Gadget enthusiasts who appreciate getting early access to best-selling products.
With this shift, Flipkart joins the subscription-commerce competition that Amazon Prime and Myntra Insider already lead. While Prime offers quick shipping and Prime Video, Flipkart relies on the YouTube Premium partnership and travel convenience as differentiators.
Flipkart Black might provide significant value for customers who constantly spend on online shopping and digital content. To others, particularly occasional shoppers, Flipkart Plus might be enough.
Does Flipkart Black include YouTube Premium?
Yes. Subscribers get a one-year YouTube Premium plan with ad-free video streaming, background play, offline downloads, and access to YouTube Music.
What makes Flipkart Black deals different?
Members enjoy exclusive discounts on electronics, gadgets, lifestyle products, and early access to significant sale events like Big Billion Days.
How does the SuperCoins benefit work?
Black members earn 5% SuperCoins on eligible purchases, capped at 100 coins per order. These coins can be used like cash for future Flipkart purchases.
Can Flipkart Black help with travel bookings?
Yes. Through Cleartrip, members get flight cancellations or reschedules for just Re 1, offering flexibility for changing plans.
Do subscribers get priority customer support?
Absolutely. Flipkart Black offers 24×7 priority assistance, with reduced wait times and direct human agent support for faster issue resolution.
